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If you are a student of marketing, you probably know what a "sales funnel" is. If you have no idea what I 'm talking about, it 's basically the business system you put in place that illustrates how you will attract new prospects and the path they take once they enter your "funnel" until they become a paying customer at the bottom. Instead of labeling it as a "sales funnel," I prefer to call it the "success funnel" mainly because the success of my video production business is determined by the…

Today’s article will discuss 5 out of the 9 known cognate writing strategies. Cognate strategies is a way of refining and presenting ideas in a logical, ethical, and emotionally appealing way. Those elements are known as “Logos (logic), ethos (ethical), and pathos (emotional appeal)” (2016, ENGLTextbook). The 5 cognate strategies we will review today are conciseness, arrangement, credibility, expectation and tone. In corporate environments conciseness is used in writing often to inform the…

Software testing, account testing and website testing is loaded with risks. If the worst happens, such as if a program goes rogue, if a program wrecks your hardware, if your information is stolen, and so forth, it is a good idea to have a few contingency plans. Your personal contingency plan should depend on your methods and the types of software you are testing. With that in mind, here are a few elements you may wish to enter into your contingency plans. Burnable Email Addresses The first…

Background questions: Can you give your job title and a brief job description? Currently I am a financial advisor at Cetera Financial Specialists, LLC. I also run my own financial services practice where I aid clients in everything from managing their investments to preparing their tax returns. As of late, most of my time has been spent growing my private practice. While most of my clients seek me out for tax planning, I am also qualified to sell insurance (Life and disability), as well as…

Introduction The purpose of this study is to explore social engineering tactics and why it is a viable attack vector. This study hopes to prove that social engineering is becoming a more prevalent danger in the corporate world. This is important because the security of corporations must be focused on to protect consumer data. If there is an attack vector that is not being protected against company data is in danger. This can lead to increased accounts of identity theft, credit card fraud, and…

Good morning, I apologize for disturbing your holiday with this email. You can easily find the answers to the “standard” case study questions on the Internet. Therefore, please answer the following “non-standard” questions that I created instead of those “standard” questions: 1. Refer to “Making Supply Meet Demand in Uncertain World” HBR article. Discuss at least 5 lessons from the article. How do you apply the lessons to Zara? Pick a company from your team. Explain how you apply the lessons to…

The technology takes over in the world. More invention coming, more human wants to create. The technology never been my things. I never be involving in it, even in this days the technology become necessary. However, I use internet just for necessary, as my school homework, at a work, check my email, talk to someone, for fun also. Contrary, the people my age love technology. They want to know everything in the technology. The circle is internet company have power in the world. The internet is use…

Media Ecology Theory – One More Theory “You’ve got mail!” that’s right, I’ve got 66,483 emails in my inbox. That would be the current total in my Gmail account that I opened on 09/17/2005. Over eleven years of Electronic Era media history stored in my Gmail inbox – and during that time, various forms of media were born and became obsolete. The Media Ecology Theory (MET) is used to describe a what I see is a cycle – it depicts forms of communication that are given the symbol of the word…

less time than writing with a pencil and paper letter and can go with you just about anywhere. This type of online communication can be used formally to address business or casually to keep in touch with family members. Email stands for electronic mail which means messages transmitted through the internet. This allows you to communicate with virtually anyone in the world almost instantly. Email is one of the most commonly used forms of social media and communication. In the book…

Technology to function in today’s business world. I believe the most important IT aspect in advertising today is the Internet. It’s cost effective, quick, and easy. Marketing in the past relied heavily on word of mouth, paper advertisements in the mail, direct sales, or billboards and was very expensive, hard to track the results, and had a hard time reaching a large audience quickly while still being cost effective (Lilyquist). That is not the case with the Internet. Advertisers can…