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__________ involves the evaluation of strengths and weaknesses, which are internal factors; and opportunities and threats, which are external factors. a) Strategic analysis b) Business performance c) Operational planning d) SWOT analysis 40. Price wars or other fierce reactions by competitors are examples of: a) strengths. b) weaknesses. c) opportunities. d) threats. 41. According to Porter’s competitive forces model, there are five major forces in an industry that affect the degree of…

referring to what we have studied last semester in ‘Marketing course’ a product mix or assortment can be defined as the set of all products and items that a particular seller can offer for sale, and it has a certain: width, length, depth and consistency. Google is considered as the largest search engine, was founded in 1998 by Larry Page and Sergey Brin, Ph.D students of Stanford University. In 2000, Google started to sell advertising by Google AdWords. In 2003, it launched Google AdSense,;…

Do you know what it takes to satisfy marketing opportunities? There are a few, but many ways to satisfy marketing opportunities (KERIN, HARTLEY, 290-538). To satisfy marketing opportunities one must develop new products and services, manage successful products, services, and brands, advertise, create sales promotions and public relations and use social media and mobile marketing to connect with consumers. First, what is marketing? Marketing is the activity, set of instructions, and process for…

Moreover, the consumer to consumer distribution channels that play a role in basketball sneaker market is Amazon, Craigslist, Kijiji, and EBay. The majority of manufacturers and suppliers are located in Asia. More specifically, Nike’s manufacturing map displaying footwear manufacturers lists China, Vietnam, and Indonesia as the top three suppliers for producing Nike footwear. Out of 115…

Introduction To truly understand the mining industry, one must look at its roots; from ancient times, gold, silver, copper, coal, and other valuable items have been mined. Described as pioneers and often a subset of culture, miners developed a distinctive ethos, which defined them and was passed down from generation to generation. This principle of miner brotherhood dictated acceptable practices including: the labor-intensive day-to-day functions, the risks associated with carving into nature,…

Losing Privacy to Capture Criminals With the loss of privacy becoming an uncompromising way of the future, the internet and electronic devices has become an asset in capturing criminals. The loss of privacy has affected all users; the ordinary citizen that is not involved in criminal activities has suffered a loss of privacy as well. This loss of privacy has thwarted terror attacks on United States (US) soil, helped catch thieves of small petty crimes all the way to federal crimes such as…

Frozen Background of company production Frozen is a 3D computer animated musical fantasy-comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. Walt Disney Pictures is a division of Walt Disney Animation Studios and Walt Disney Animation Studios is owned by The Walt Disney Company. The Walt Disney Company is an American diversified multinational mass media corporation that headquartered in California. It was founded on October 16, 1923, by Walt Disney and…

I consider Elon Musk to be one of the greatest CEOs of our time. He was the founder of Zip2, an online directory service, and PayPal. Musk is presently CEO and CTO of Tesla Motors, a manufacturer of electric vehicles, and SpaceX, a designer of space transport services. Through my analysis of Musk’s exploits, I conclude that his strength as a leader is threefold: his ability to inspire others with his vision, his unwavering motivation to seek profitability through sustainability and purpose, and…

Why have video games become a big success? Back in the early 1900s, people didn’t have video games, they had simple games such as checker and chess. These two games are still widely played, but when computers and televisions started becoming a normal necessity, virtual games became more apparent. The concept of video games started with the first computer game. This game was a version of tic-tac-toe, created in 1952 by A.S. Douglas, a Cambridge university doctoral student (Hile) This simple, but…

1. Introduction 1.1 Purpose The Purpose of this report is to analyse the current digital marketing approach of Mazon Hockey, the current market in which it operates in and the future of the market and make recommendations on how the current strategy can be improved for greatest success. 1.2 Background Founded in 1992, Mazon Hockey is a brand manufacturing hockey related goods, including gear bags, shinguards, coaching equipment, goalkeeping gear, gloves and accessories. The main focus of Mazon…