Dunkin' Donuts

Look around. How many people are on smart phones, laptops, and or tablets? The answer is probably at least half of everyone in the room. And that certain group of people are most likely doing internet related activities, like social media, on line shopping, or reading the news. Internet is everywhere now; most people have it at the touch of their fingertips with the multiple of mobile devices they own. It’s the twenty-first century and although we do not have flying cars as predicted, we have an…

D’s Delicious Treats has been in business since 2001. It is an American sweet treat company based in Williamsburg, Virginia. D’s Delicious Treats’ found Denise Johnson bought a dessert recipe from a local chef, rented a building and began to sell her treats to local grocery stores. D’s Delicious Treats has remained a private ownership since its opening 17 years ago. D’s Delicious Treats has over 200 stores open around the United States. Since the shops are doing so well, D’s is looking to…

1. Why consumers buy Starbuck? Starbucks coffee is considered a branded coffee. Consumers are willing to pay more just to get a coffee. Consumers go to Starbucks for breaks, to think, write and create creativity. Consumer feels that they are more creative, and can get more things than anywhere else. Consumers are looking for the experience of the coffee house. Coffee lovers come for the wide selection of high quality coffee. Consumers want the ability to choose their own choice of coffee,…

Cigar City Brewing’s Hunahpu’s Day is a craft beer festival held on the 2nd Saturday of March and built around the once a year release of Hunahpu’s Imperial Stout. The beer itself has an 11% abv (alcohol by volume) and is aged on cacao nibs, Madagascar vanilla beans, ancho chiles, pasilla chiles, and cinnamon while enjoying a top rating of 100 on both beeradvocate.com and ratebeer.com. Cigar City upped their game this year allowing for three different ticket options. There was the choice of a…

As I begin this paper I am watching my spouse and son share a moment of bonding over food and sports conversation. Sitting next to me is my own portion of this hectic weeknight indulgence, McDonald’s french fries, which makes the work I am about to discuss that much more poignant because it is woven into the fabric of my own life. In his 2001 essay “The Trouble with Fries” Malcolm Gladwell makes a simple statement, “Fast food is killing us. Can it be fixed?” These words are meant to provoke a…

⦁ INTRODUCTION A. Description of the Business Carmike Cinemas Inc. is one of the largest movie theater chains in the United States. Carmike started in 1982, when Carl Patrick, Sr. and his son bought a movie theater division of Fuqua Industries. By 1983, Carmike had 85-screen Video Independent Theater chains. Ten years later, in 1993, Carmike was still continuing to grow and expand their theaters and locations, and by the middle of 1993 Carmike had established movie theaters in 23 states in…

Firms are carefully examining their investment on business activities. Managers are pressured to demonstrate the productivity of marketing actions and spending (Yang 2009). Traditional divide between marketing and finance is disappearing as marketing accountability has gained increasing importance. Increasingly, marketing is made financially accountable, customer profitability has become a key marketing metric, and academic research on customer equity, customer (lifetime) value, and return on…

purchase your merchandise and services. The book is called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and it was published by HarperBusiness. In the book, Vaynerchuk provides copious instances of how businesses like Dunkin’ Donuts and Lacoste effectively, or ineffectively, used social media tools comprising of Twitter, Facebook, Pinterest, and Instagram, among others. He offers plenty of illustrations for each and you gain a concrete understanding of what works and…

The Trials and Tribulations of Opening a Deli: A Profile of Liz Pedone Driving on Interstate 78 can be a hassle; between all the traffic going to New York City and cars not using their turn signals, it will be easy to miss the highway exit for the quaint town of Emmaus. Emmaus prides itself with its tight-knit community, and welcomes everything, including small businesses. One of these small businesses just opened in Emmaus’ town square; Pedone’s Deli. The owner of the deli is fifty-three…

“We cannot live on $7.25 an hour,” is what Americans were protesting about a few years back. Now minimum wage has boosted up to $10.50 an hour, in selected establishments. I worked in McDonald’s for four years and Americans were right, you couldn’t live off of the previous minimum wage. The real question is, should you have to live off of $7.25 an hour? McDonald’s is a starting job, not a career, unless you try to pursue a manager/supervisor position. With minimum wage shooting up to $10.50 an…