Dunkin' Donuts

Primary Target Audience Tramonto Gourmet Coffee (TGC) consumers generally are younger, further upscale, and educated will become the skyrocketing aspect of the brand. However, recent studies have shown that the trend toward occasional drinkers are continuing while espresso drinks continue to rise in popularity (Coffee Shop). Therefore, expending of gourmet coffee has remained steady in purchasing power. Gourmet coffee has been the strongest growing part of the market, and is a trend which…

popular culture. Millions of Americans consume a cup or more of caffeine beverage a day. Some prefer tea, or energy drinks, or hot chocolate, but many people enjoy having their daily cup of coffee. The logos of coffee shops including Starbucks and Dunkin Donuts have become icons of American pop culture. Caffeinated beverages have become a trending picture to share on social media, whether it be the Pink Drink from Starbuck’s Secret Menu, latte art from a small coffeeshop, or the colorful Unicorn…

Roy Jones took control of it, he also own the first franchisee which was opened in 1967. The restaurant served only donuts and coffee in the beginning but as time passed they started to serve other products like Timbits, Muffins, Sandwiches, Soups and…

We split a full box of donuts between us and sipped on hot chocolate. Sitting there, we stuffed our faces silently, warming up before the conversation started. I sipped my beverage, feeling the warm of the liquid radiate through me. “So, moving been hard, huh?” “Yeah, I’ve had…

If this trend of American domination does not come to an end, other countries will face potential erasure of their cultural value. These countries will become uniform to American beliefs and standards and lack originality and authenticity. This is discussed in an article titled ‘Cultural Imperialism: An American Tradition’ by ‘Julia Galeota’, which states “Cultural imperialism involves much more than simple consumer goods; it involves the dissemination of ostensibly American principles, such as…

Starbucks is the global leader in the coffee house industry. With it primary market in the US, Starbucks hinges its competitive advantage on the quality of its products and services. In addition to a globally recognized brand, the company has achieved wide-ranging success in spite of the implementation of a premium pricing strategy. Although the company has diversified its coffee brands, specialization in coffee stands as a strength and weakness in the enterprise. However, based on the…

might impact the strategic position of a firm. New market entrants are the second in Porter’s model. This force can help the Starbucks for analysis of the industry environment to know about their competitors. Besides, when this firm want to join into a new market entrance, this firm can face any barriers to entry. When the number of barriers to entrant is higher, so the threaten of a new entrant to the industry are smaller. Refer to economies scale of coffee they didn’t put a high premium. As…

One October night around closing time, as I was sweeping the lobby of the Dunkin’ Donuts where I work, an older woman stopped me and said: “I’ve been watching you for a while, and you know how to clean. You’ve got a great work ethic; that’s rare these days.” You see, when I don my ugly brown work hat over my fabulously voluminous 80s-esque ‘do, most people don’t give me the time of day. So I appreciated the acknowledgement. But for the rest of the night, I couldn’t stop contemplating why I kept…

The book “Fast Food Nation: The Dark Side of the All-American Meal” is written by Eric Schlosser. Eric Schlosser was born on August 17, 1959 and was born in Manhattan, New York City, New York. His education background consists of Princeton University, Oriel College and University of Oxford. This book grabbed my attention and was able to inform me about the cruel and unknown world of the fast-food industry. This book greatly relates to my own experience, I have seen most of this in…

If someone were to look up "the top 20 safest cities in Georgia," this person would find my hometown at spot number seven on this list of cities. I like to call my home town the bubble. Peachtree City, Georgia is its own unique little world directly south of Atlanta. It's a world where everyone drives around on golf carts, where crime is almost unheard of, and where the whole city acts as an interconnected community. Nothing much happens in the bubble, but that is what makes this place feel so…