Dunkin' Brands

However, its market share is significantly low. The primary reason is because of low brand identity. “Brand names help consumers identify the source of a product, and signal specific attributes and key benefits of the product to the consumer.” (Kotler and Keller, 2009) Brand names can also “impact the way consumers perceive a specific product, and may cause consumers to form positive impressions or images.” (Keller, 1993) For instance…

Overview: Forever Young will strategically position itself as a full-service clothing retail by offering products that are difficult for competitors to replace. This positioning requires a balance between location, store layout, customer service, relationship management, price, and differentiated products. These components help to create a retail mix that has a sustainable competitive advantage over the competition, while meeting the vast range of stakeholders in the target market area. The…

will examine how these strategies lead to consumers choosing one brand over another when there is little difference in quality of the products. . The makeup of a diaper has much changed over time. Valerie started developing and making Paddi, a 2-part system consisting of a disposable pad (made of cellulose wadding covered with cotton wool) worn inside an adjustable plastic garment with press-studs/snaps. Today many popular diaper brands use superabsorbent polymers, resalable tapes, and…

a marketing solution that will help IKEA achieve growth in India based on geographical information, analysis of current situation, identifying the problem and providing a solution for the problem. Analysis of Current Situation IKEA is well known brand globally. They have emerged as a big retailer of home appliances and house hold furniture. IKEA has focused on creating value by providing good quality and fashionable designs at economical costs (Dudovskiy, 2012).Following is the SWOT analysis…

The Buckle The Buckle is a popular denim store that can be found in most malls around the United States. The Buckle carries men’s, women’s, and even children’s apparel. The mission statement at The Buckle is “to create the most enjoyable shopping experience possible for our guests.” While they make think the experience is enjoyable, it is anything but enjoyable. From the second you walk into a Buckle store, until the time you leave, at least one of their employees is following you around the…

supports the wider community through its multiple causes. While the brands competing with Toms offer a wide range of products all of a similar nature Toms markets its product as one to support the community and this being its key marketing strategy. competing on the level of emotional attachment to the consumer rather than on a brand known simply for quality, social group or activity as is presented by competing firms.…

working to build a sustainable work place. IKEA also partnered with Marriott to create Moxy hotels. The partnership has been successful because the cost of the rooms are lower and IKEA is getting more brand recognition from those using a Moxy hotel. IKEA has made several other partnerships to get their brand out there better, but IKEA has failed to do one important task. IKEA could expand their online presence by offering their products on Amazon. They could gather more sales by becoming a more…

world. Whereas, some of the intangible resources include its brand name, unique design, cash In hand and a loyal customer database. Tim Cook Tim Cook has proved himself to be a good leader despite the criticism that no one can replace Steve Jobs. Tim Cook has exceptional operational skills. Apple in the fiscal year 2015 sold 300 million devices and…

A strong brand image is very important to any retailer as a recognised, trusted and respected brand ensures customers can be certain that they know what to expect with their chosen retailer and can give the retailer a competitive advantage. Successful businesses such as Coca Cola have a powerful brand image and can be identified all over the world and always remain in the top 10 of the best global brands. The brand of any retailer should not just be seen as their logo or slogan but seen as an…

Framing, Branding and Public Images This essay discusses the value of the concept of framing for international actors and public relation consultants. Why is it important to understand the construction of frames and images in the news discourse? To illustrate the linkage between images, framing and branding the definition of these fundamental terms is required. Based on their knowledge, beliefs and experiences individuals create images of their environment that influence their behavior.…