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    Considering the above-mentioned facts and figures there is a huge scope in the domestic market itself before going global. The number of Indians living abroad is approximately 2%-3% of the entire population of those countries. A2B is a brand that has set up its hotels mostly in South India and that too in limited cities. It has catered only to New Delhi in the northern part of India. South Indian food has a huge market in the Northern part of the country which is yet to be catered by A2B…

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    It should invest more in the promotional and marketing strategies in order to increase the brand awareness among the consumers about the products. As more and more people will get to know the brand this will increase the sales of the company and in turn increase the profit margins of the company. The company should try to reduce its employee turnover. PEL’s employee retention is very low. The…

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    Executive Summary Singha International Hospital (SIH) is the nation’s best hospital in the world with pride for over 40 years which is regarded as a forefront private and largest hospital in Singapore containing 4 building: Inter1 with 10 floors, Inter2 with 15 floors, Twins1 with 4 floors and Twins2 with 5 floors. All buildings are connected between each other for more efficient communicate and transferring patient. SIH has completed for the consumer’s trust in local and international by the…

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    target customer’s mind. An organization can improve this perception through its various strategic promotional activities. Every organization should also define themselves to the consumers in comparison to their competition. Brands can be positioned in relation to their competitive brands on product maps in which relative positions are defined in terms of how buyers perceive key characteristics. What are product maps? Marketers use perceptual or positioning maps to help develop a positioning…

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    Elie Saab Case Study

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    (ES) is an international fashion house brand named after its owner and Chairman Elie Saab. Saab belonged to a Lebanese family and always wanted to make it big in the fashion industry. Therefore from a very young age he began sewing. He designed dresses for his family members and at an early age of just 18 he opened his first atelier with 10 employees under him. “His first collection was displayed in Casino Du Liban in Beirut “(Nadia and Hussam, 2012). The brand ES was focused for high end rich…

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    Sa Costera Cheese

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    Since its inception in 1966, The company (cooperative) “Sa Costera” is and has been the largest producer of cheeses in the Goceano region, along with its 500 partners. The cheese dairy utilizes the latest technology and complies with all European regulations related to hygiene, milk processing and the ripening and maturing of cheese. The company produces a wide range of cheeses and cheese derivatives that satisfies the demand of all their customers. Pecorino Romano DOP ( Designated Protected…

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    Pernod Ricard

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    established and familiar brand, and a constant growth of new products line and distribution channels. Pernod Ricard has a domestic and international market which results in a global market. Pernod Ricard also has a well-trained and experience employees which helps to reduce labor costs. The…

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    Luxury Malls Case Study

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    have a larger impact to impact customers, create a unique store experience independent of non-luxury brands and can be more price beneficial to the brand that renting a location in a luxury hotel. The luxury mall is essentially a Luxury Retail Cluster that works by spreading over several blocks that offer’s a luxury product company to showcase its offerings in a manner that highlighted its brand personality. The appeal of a store was reinforced by an image spillover from other stores in the…

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    making them new in compared to other firms that are found in the same sector. Tectona has very minimal publicity and presence in the market. Tectona’s lack of publicity and brand awareness has caused them to lose out customers to stronger competitors. The current GM sees this as a challenge and he plans on increasing Tectona’s brand awareness to reach out to at least 20% of their current customers. • Technology : As Tectona is relatively new in the business, we are to invest more in patents…

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    One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and…

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