Douglas Rushkoff

promote advertisements for different companies. The first part of this video introduces the viewer to a group of younger people brainstorming ideas in order to get the most “likes” on their Facebook profile pictures, while this is happening Douglas Rushkoff is asking questions about how, and why they are doing what they are doing. The video presents the viewer with a group of parents that are grouped in a classroom asking questions about their kids and their obsession with social media…

“No matter how you look at it, we are creating what author Douglas Rushkoff calls a “society of authorship” where every teacher and every student – every person with access – will have the ability to contribute ideas and experiences to the larger body of knowledge that is the Internet”. I strongly believe that the society of authorship is one of the essential benefits of the Read/Write Web for several reasons. First, everybody is able to create content just writing and publishing his own ideas,…

The “Like” Video is a video about teenagers and young children on social media. The first part of the video shows the parents concerns about what their children are doing online and then Douglas Rushkoff points out an interesting view,“Are we all asking the wrong questions when we focus on the technology itself, rather than what’s behind it?” The video interviews several different children and teens. Some of them talk about how they get money from youtube as a skater and another talks about her…

Adbusters is a not for profit organization with anti-consumerist, pro environment ideals. The company that publishes the magazine, Adbusters Media Foundation, is based in Vancouver, Canada and was founded by Kalle Lasn and Bill Schmalz in 1989 with the first issue of its magazine being published that same year. The magazine started as a local quarterly magazine with three full-time volunteers with a magazine circulation of around 5,000 copies. The magazine has now become an international…

With the a double tap of a finger or the click of a mouse, millions of youth are able to define themselves online in an unprecedented way. All they have to do is push the “like” button. However, what this generation may not realize is the complex motives of companies and advertisers who turn these “likes” into cash. It’s a positive symbiotic relationship between advertisers and social media consumers. Teens define themselves and receive validation online, while corporation owners use this data…

businesses have learned to manipulate customers’ five senses by utilizing the techniques of atmospherics, in order to push customers to spend their money impulsively and emotionally; therefore, businesses can make more profit. According to what Douglas Rushkoff argues in his book, Coercion, the floor plan, temperature, lighting, sounds, smells, and other elements are all designed to create a “consuming atmosphere”; coercive atmospherics works in a way that does not acknowledge us as humans, but…

There are currently 3 billion internet users in the world. That is forty-two percent of the world’s population. Those 3 billion users are in some way affected by social media, positively or negatively. It’s been reported that forty-two percent of generation z has said that social media had a direct relation to their identity and self esteem. An identity is made over time mostly in young adolescents, that is currently generation Z. It’s a generation that has widely been stereotyped as a…

In the documentary, Generation Like, author and FRONTLINE correspondent Douglas Rushkoff dives into the massive obsession of social media and how the “like” button that throws kids into an abyss of identity and connection correlates with corporations discovering a way to generate revenue off of likes, retweets, and followers. Chris Rojek, author of Cultural Studies, delves into how social media creates this social phenomenon through cultural hybridity, and how corporations use cultural genre and…

Sacrifices Every day, people are bombarded with thousands of advertisements. For example; billboards, magazines, social media and clothing are just some of the few ways companies advertise their products. According to Naomi Klein, an author in The Persuaders, “Consumers are like roaches. You spray them and spray them and after a while it doesn’t work anymore. We develop immunities.” People have become accustomed to the constant interruption of advertising. Ads are perceived as a nuisance and…

Good grammar is like personal hygiene-you can ignore it if you want, but don't be surprised when people draw their conclusions.” This quote is by the author Evelyn Beatrice Hall. Grammars’ importance is something that most everyone has a different opinion on. In the 21st century grammar is lost in our text messages and everyday life. While some people believe grammar is no longer important others follow its rules religiously. Grammar is relevant in the 21st century because it will help you be…