Doritos

random poll to ask people who they believe is the chief consumer of video games, nine times out of ten you’ll get the same response- teenaged boys. When we think of gaming and gamers, we think of a gaggle of pimple-faced, adolescent boys eating Doritos and screaming at each other over kill shots on Halo or Gears of War. Despite this idea our culture seems have, the actual data claims something completely different. According to the Entertainment Software Association (ESA), 17% of all gamers…

Feminist ad campaigns are a relatively new idea that many companies are using to appeal to female audiences across the world. Using television and other forms of media, some brands that sell feminine related products are creating commercials and ads to empower women of all backgrounds. It isn’t uncommon to see negative depictions of women in the media. Throughout history and even today, commercials exhibit females as sexual objects. Companies like Always and Dove are going against the status quo…

For example, a Diet Slim Can Pepsi advertisement provides the calorie amount, features of the can, and the options to choose from. PepsiCo information is intended to make the consumer think, "it has zero calories, a smaller can versus a regular size can.” The following are all benefits and direct appeals of the product that is being advertised, direct appeals are generally effective for manifest motives, since these are motives that consumers are aware of therefore, will discuss for instance,…

Their packaging is no longer seen as waste, but as a valuable resource for future use. Workplace rights are protected and all people are respected. They work in partnership with others to provide good jobs, world class quality beverages and a healthy environment. PepsiCo The Pepsi Cola Company started in 1898 in Purchase, New York. It became known as PepsiCo when it merged with Frito Lay in 1965. PepsiCo owned Kentucky Fried Chicken, Pizza Hut, and Taco Bell up until 1997 when they were…