Dodge Challenger

Republican Ronald Wilson Reagan stepped into office as the 40th president of the United States of America on January 20, 1981. At age 69 he began his two-term journey as one of the most charismatic presidents in history. His past as an actor, his great communication skills, and his inspirational and comforting whimsy led the public to form nicknames for President Reagan, such as The Great Communicator and The Gipper, that mimicked his inspirational nature. He was strong in his Conservative…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…