Introduction This advertisement was part of a print campaign “Creativity Forgives Everything” created by an advertising agency for LEGO; the title of this advert is “Fridge” and it was released in February 2014. LEGO is an internationally-known toy manufacturing company that addresses a range of cultural target groups, but more specifically for a western audience; owing to this, the text of the advertisement is in English. From the language choice and words chosen for the advert’s slogan, it can…
a nice cozy outfit, I dashed upstairs to grab a quick breakfast before heading to an early choir rehearsal. In a surprisingly pleasant turn of events I noticed my loving mother had made me chocolate chip pancakes before she left for work at Canterbury Park. Making a regular appearance in my childhood, chocolate chip pancakes naturally became my all-time favorite breakfast. After devouring…
contain unnecessary amounts of added sugars, candy included. People try to reduce and avoid the “bad” contents of chocolate such as lowering the amount of carbohydrates by selecting a darker chocolate (O’Connell 182). However, American chocolate bars have started to concentrate less on what should be the main ingredient, to instead a more “filler” ingredient, sugar. This is a contrast to chocolate bars in the United Kingdom (UK) that require more cocoa and have a primary ingredient of milk,…
Stop poisoning yourself and your family with NUTELLA Nutella is a worldwide brand, a well-known word which makes kids go crazy over it. The story of Nutella had begun in 1964, when the Italian Company Ferrero started to produce this jar full of deliciousness. The brand is still held by the same company, but it is also produced in many countries by local manufacturers. Nutella was a success since the moment it appeared, kids cried over it and parents had headaches because of it. As the time…
Mission Statement and Goals Toys "R" Us (Canada) Ltd., is part of Toys "R" Us Inc, their mission statement is “relentlessly striving to be the best toy and baby retail company for the world. It has solidified its position by offering a differentiated shopping experience through its family of brands,” (Toys “R” Us). Toys “R” Us prides itself on exclusively operating the legendary FAO Schwarz brand and selling extraordinary toys. Their goals are to be the world's leading dedicated toy and baby…
tropical commodity: Cocoa. In 1824, John opens a shop at Bull street selling tea, coffee and drinking chocolate. After couple of years in business he saw a rise in sales by 16%. In 1861, Richard and George Cadbury took over the business and introduced new procedure to speed up the manufacture. They developed a new recipe where they could use the butter and chocolate to make several types of eating chocolates, first of which was the Cadburys dairy milk (Cadbury.co.uk,…
1. Product • The product that I have chosen for this project is a food product, Vanilla Rum Apple Butter. Apple butter is made pretty much like apple sauce except you add spices or flavorings to it and slow cook it for multiple hours. Slow cooking apple butter for multiple hours will result in it becoming thick and spreadable. The Vanilla Rum Apple Butter would mainly be sold online and at local farmers market. • My target market could potentially be a wide range of food consumers. The one…
The two commercials I decided to use were commercials that are talking about a very powerful word. The word that is expressed in the commercials is Love. I chose A Extra gum commercial and A Chipotle commercial. The two are very similar in which they both portray that even the littlest things in life can make you the happiest. The Extra gum commercial is taking place in front of a high school. A group of females are talking and nearby there is a group of males talking. A girl and a boy from each…
A Cheesecake like a dream Movie by:and recipe + kitada:design Recipe by:Hidesue Yamada (and recipe) The etymology of the Japanese word "Yume(夢: dream)" comes from the word “Ime(寝目),” consisting of "I(寝: to sleep)" and "Me(目: to see)." It is said that the word was firstly used during the Heian period, as a metaphor for the Hakanasa(儚さ: transient). Furthermore, Hakanai(儚い) means that a person dreamed, which shows the sentiment value of the Japanese. In western countries, on the other hand, the…
2. Case Study - Export Growth for Biscitio and its Trademarks Protection Strategy (based on imaginary facts) Founded with private capital in 1980 by a group of friends from the confectionary segment, Biscitio India Private Limited (Biscitio), set up as a SME, is devoted to manufacturing and selling biscuits and confectionery for almost 35 years now. Makers of the very popular biscuit, Biscitiokid, and several other popular brands, the Biscitio name symbolizes quality, nutrition and great taste…