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    generate revenues from advertisements rather than direct sale of its products. Times of India is priced very aggressively at Rs.4 along with Economics Times. 34% margin is given to distribution agencies as their share. So it costs Rs. 2.66 for distributors. Along with this the group gives 50% discount to all educational institutions, the target is to basically reach the maximum masses. Educational institutes provide better penetration into the youth which increases the reach of its advertisers…

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    Marico Case Study

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    The distribution network comprises of 5 regional offices, 30 company depots and 6 consignment sales agents that supply to 850 distributors in the urban areas and 11 super distributors in the rural areas. The super distributors service more than 2600 stockists, that is the reason why in India it has a very good name among the people and 1 out of 3 Indians use Marico’s products. Marico started its operations in Middle East when…

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    its members in proportion to their purchases. There are approximately thirty grocery retail cooperatives in the United States and several of them, including Central Grocers, belong to the Retailer Owned Food Distributors and Associates (ROFDA), an organization of wholesale food distributors owned by their U.S. independent retail grocer members. A number of the same cooperatives, like Central Grocers, also belong to the National Grocers Association (NGA), which represents the wholesale and retail…

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    The balance was generated from customers that ordered in smaller volumes from distributors. Customers placing large-volume orders were roughly divided into four subsegments (A–D), distinguishable by their purchasing behavior and the relative importance they assigned to specific product features. Segment A placed a premium on the motor’s power-to-size ratio and generally required a high level of sales support due to the requirement for customization. MM 2 ONLINE SIMULATIONS | HARVARD…

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    Vinamilk Case Study

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    The system of processing and packaging factories: The approved materials are processed in the system of 13 factories generating over 200 different products including powdered milk, nutrition powder, condensed milk, beverages, yoghurt, icecream, cheese, soy milk, etc. Specialized packaging with special designs keeps the products always fresh, maintains their natural flavor and safety. The material supply chain and the farm system: 110,000 cows from the system of 7 dairy farms and the farming…

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    Puerto Rico Case Study

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    resources and imports virtually all the raw material need to supports its manufacturing industry. In 2014, RB imported 186.7 tons of sugar and suga- based products (U.S. Trade With Puerto Rico and U.S. Possessions, 2014). “CK Products is a wholesale distributor and manufacturer for the cake decorating, candy making, wedding cake, and kitchen supply industries. In addition to offering…

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    “All our dreams can come true, if we have the courage to pursue them.” This is one of the many inspirational quotes from one of the world’s most famous entrepreneurs. Since Walt Disney was a child, he has never let anything ruin his dreams of becoming an artist. Throughout his life, he has managed to create 2 amusement parks, multiple classic movies, and he has an entire channel based on his legacy. As a result of Walt Disney’s persistence, creativity, and entrepreneurship, he has given people…

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    becoming more common nowadays and are used by athletes to enhance their body performance to give them an advantage. Steroids are illegal, causes many health problems and it really shouldn’t be created. To reduce this problem, we to need to monitor the distributors of these substances. Firstly, many steroids are illegal such as anabolic steroids. They are used by bodybuilders in order to increase muscle mass. Anabolic refers to as muscle building capability. There are also other different…

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    Smith & Wesson is a leading designer, manufacturer and seller of a wide range of firearms, including handguns, rifles, shotguns, assault rifles, and related products and accessories. The company is headquartered in Springfield MA, with additional manufacturing facilities in Maine and Connecticut, and development and marketing of firearms accessories in Missouri. This paper reviews Smith & Wesson’s pricing and retail strategies, with an additional market analysis and competitive strategy review…

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    The terms returns management(RM) and reverse logistics(RL) have been used interchangeably in literature. However, there exists a difference between the two terms. For the purpose of this thesis the following definition is used to describe reverse logistics: “Reverse Logistics is the process of moving goods from their typical final destination for the purpose of capturing value […] Reverse logistics is limited to the movement of goods or material “backward” through the supply chain” That is the…

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