Direct-to-consumer advertising

by how the good or product is advertised to the public. With the advancement of technology the methods and mediums in which consumers are targeted are advancing exponentially (Donohue). Advertisements are the way producers promote their product through a medium. From tracking browser usage with cookies, an intangible tracker placed by websites, to correlating advertisements to a source of media each advertisement is made like a tailored suit for each consumer. These advertisements that come directly from a producer to a consumer are called Direct to Consumer Advertisements, DTC’s or DTCA’s. These advertisements can be beneficial by informing the public in some areas of business but can…

Defined by the American Academy of Physician Assistants (AAPA), “Direct-to-consumer advertising (DTCA) is the promotion directly to potential patients of prescription drugs through newspaper, magazine, television, and internet marketing” (1). This type of direct communication allows drug manufacturers to take advantage of its consumer’s lack of medical background and knowledge by promoting products directly to consumers in ways that could manipulate them. During drug manufacturer advertisements,…

Direct-to-Consumer Drug Advertising Direct-to-Consumer advertising (DTCA) is a potentially influential source of consumer health information. Currently, it is only permitted in the United States (US) and New Zealand. (Business Ethics –p320) It surprises me that the purpose of the ads and the goals of doctors in prescribing the medicine are out of sync. The doctor apparently, wants to cure or make the patient feel good/OK. The drug company wants to increase revenue. So, a problem would seem to…

Prescription drug advertisements often “display before-and-after scenarios of symptoms a patient may experience prior to taking the advertised drug and the dramatic improvement in life after using the product. This type of advertising may create, whether consciously or not, a desire in the consumer to experience pre-treatment symptoms in order to meet the recommend course of therapy requirements (Melby 332-333). Direct-to-consumer advertising can be attributed to the various issues in the United…

Direct-to-Consumer Advertising of Prescription Drugs Direct-to-Consumer (DTC) Advertising, a form of prescription drug promotion paid for by pharmaceutical companies, emerged sometime during 1938. In 1938, Congress passed the marketing. However, DTC advertising was not officially legalized in the United States until Federal Food, Drug, and Cosmetic Act (FDCA), which required that all new drugs be proven safe before 1985. In 1997, DTC advertising became very popular, because the FDA finally…

canned corn, new pills that claim to shed fat, and a sale happening right now at Kohls. What is weird about that normal situation is that the person pays no mind to the suspicious drug ad allowed to be sandwiched into the broadcast by a major television station. This weird thing is shockingly normal to Americans. Modern culture is so accustomed to pharmaceutical ads that no one notices how prevalent yet scary they are. Well, this practice is only normal to Americans, because the United States…

Introduction In the early history of direct-to-consumer advertisements, companies exaggerated, or even blatantly lied about the abilities of the product. In one advertisement for “Warner’s Safe Cure”, the Warner’s Safe Cure Company claimed to be able to cure Bright’s Disease and other kidney related diseases. Before the passing of the American Food and Drugs act, the company convinced consumers to buy their product through dishonest scare tactics and misleading home tests. They made such claims…

The moral issue of this discussion is to discuss if direct-to-consumer advertising of pharmaceutical drugs is ethical. There are key patient issues that contribute significantly to the ethical decision-making process. A few that comes to mind are respect for the patients’ rights, their autonomy, and the principal concern for their overall health and well-being. In direct to consumer advertising, drug companies aim ads for prescription drugs directly to the public by advertising on the radio,…

that whether direct-to-consumers (DTC) advertising, as one of the most effective forms of mass communications, should be more regulated than it is now. This paper argues that policy makers need to make stronger regulations against many DTC advertisements in a pharmaceutical industry because they exploit consciousness, mislead consumers, and are obsessed with profits. My primary audience for this argument would be the people who are interested in how DTC advertisements work in human societies.…

The doctor, apparently, wants to cure or make the patient feel good/OK. The drug company wants to increase revenue. The Direct-to-consumer drug advertising is used to advertise drugs, is this ethical? The pharmaceutical industry use Direct-to-consumer drug advertising for their drugs directly to the consumer by using a range of media forms. The Food and Drug Administration (FDA) in the US began working on the advertising of prescription drugs and issued guidelines concerning the information…