Diminishing returns

Case Study of Kraft-Heinz Mergers In the late March of 2015, two investment firms – 3G Capital and Warren Buffet’s Berkshire Hathaway invested $10b and created a new merger company, The Kraft Heinz Company (NASDAQ: KHC). It is a merge between Kraft Foods Group (Kraft) and H.J. Heinz Company (Heinz). This merger will make them the third largest Food and Beverage Company in the North America and fifth in the world (CNBC, 2015). The H.J. Heinz Company was founded in 1869 by Henry John Heinz with…

Capital market theory is a description and the prediction of the progression of the capital. Capital market theory is used to measure the returns wanted by investors and the intrinsic risks involved; it is model that is used to price assets and most commonly used is to price shares. It is most definitely important response to financial judgment making. Besides that, Capital market theory develops a model for all unsafe assets and ads on the portfolio theory. For the development of capital market…

best method for investment project valuation (Goh, Kuo, Ong, & Rodrigues, 2009). It tells whether the investment will increase the firm’s value (Peterson-Drake, n.d.). Indicates whether a proposed project will yield the investor’s required rate of return (Jory, Benamraoui, Boojihawon, & Madichie, 2016). It is consistent with the theory of wealth maximization (Imegi, & Nwokoye, 2015). Moreover, net present value method considers all the cash flows, it makes use of all the project cash flows, does…

tend to be most relevant for two mutually exclusive events. In investing, it is the difference in return between a chosen investment and one that the consumer or producer passed up. Considering the potential outcomes of various investments decisons, businesses will look for the option that is most likely to generate the greatest return. Often, this can be found by looking at the expected rate of return for a given investment. Even with this being the case, businesses must also still consider the…

No movie is more famous for creating a world of wonder than the Wizard of Oz. Beyond the 124 little people and it’s ten leading roles, this film broke the mold of how children’s stories could be adapted onto the big screen. The Wizard of Oz truly inspired fantasy and excitement in its era. Some believe that its inspiration was through the recent children’s novels that had been successfully adapted into Disney movies. Some of the original producers actually believed that the audience might reject…

INTRODUCTION 1.1 The concept of elasticity Elasticity is an economics concept that measures the responsiveness of one variable to changes in another variable. Suppose you drop two items from a second-floor balcony. The first item is a tennis ball. The second item is a brick. Which will bounce higher? Obviously, the tennis ball. We would say that the tennis ball has greater elasticity. Beggs (2017) wrote that elasticity can take a number of different forms, depending on what cause and effect…

Risk Taking Risk taking is one of the most influential deciding factors in whether a person makes it big or remains ordinary. A generally accepted idea is that the higher the risk a person takes, the greater the potential profit will be. While managing risk is an imperative skill to possess for maintaining wealth, learning to take risks in the first place is what makes wealth. The research conducted on “Rags to Riches” Americans shows that every single person took a significant risk at some…

Budgeting is the process of creating a plan of how to spend the money. A budget is an estimate of revenue, cost, and resources over given stipulated period of time (Lee, 2012). In other terms, a budget is a tool for deciding on which activities to be undertaken in future. The major common types of the budget include the sale budget, financial budget, operation budget, and master budget (Kelly, 2015). For the case of Barney and Co, the decrease in sales can be salvaged through decreasing the…

Let’s say that we have calculated effectiveness (assuming PD=0,8; PA=0,9; PI=0,6; PN=0,4) and it equals to 0,8 x 0,9 x 0,6 x 0,4 =0,1728. Remember, the conditional risk formula? Assuming again, that probability of attack and relative consequences both equal 1,0, conditional risk R= 1,0 x (1 – 0,1728) x 1,0 = 0,8272 ( or we can say that the risk equals 83% if rounded). Is it a lot? It depends on conversion table we will use to present numerical value as adjectival. And what it is mean? For…

Patents are defined as exclusive rights granted by a government to an assignee or inventor for a certain period of time, up to 20 years, that means, the patent gives one the right to prevent others from benefiting from the invention in a commercial way, for instance, selling, using, and importing for a fixed period. But at the same time it is not a right to make, sell and use anything by the inventor (WIPO, 2008). In pharmaceutical applications, the patent must include details about the…