Digital media

social media, to conduct information searches, prior to their purchase decision making (Lempert, 2006; Vollmer & Precourt, 2008) as its deemed a much more trustworthy source of information (Foux, 2006). This is supported by recent statistics suggesting social network media content reaches out to 80% of the UK population (Mintel, 2016) and of that 49% of users are visiting a brand’s page, whilst 38% are ‘liking’ or ‘recommending’ content on the page. Go WILD! could use this particular media…

“Social media is an internet based networking that allows people to create , share and exchange their ideas, emotions and feelings with others through different social websites all around the globe”.it is the new media . it is the online communication that allows people to share , write ,exchange and express their feelings in the form of communication on different networking sites e.g Facebook , twitter , likndin , Google etc. Social media is the fastest form of communication we can connect…

(McLuhan 1969). In a 1969 interview for Playboy Magazine, media theorist Marshall McLuhan dreamt of a world where man was capable of individual thought, yet still linked seamlessly to the rest of the world through the media. This notion of a virtual community that breaks down the borders of time and space is what McLuhan coined as the “Global Village”. To analyze this concept in the modern world, it can be applied to Twitter, a social media website where users have the ability to post their…

With social media at the fingertips of most people across the world, one can only anticipate the varied effects such platforms can have on their day to day environment. Most average people use or have used some form of social media in their daily lives. It is so widely accepted that not having a form of social media account is seen as strange. Excluding Asia due to their internet accessibility, over 50% of the world uses Facebook alone. From social and professional lives, and all the way to…

In a world where technological advancements are endless, it is hard to imagine a society functioning without the use of specific outlets like social media. The usage rates of social media are rapidly escalating and have been for years now. As of 2016, 90% of young adults as well as two-thirds (65%) of adults are using social networking sites and more specifically, over 30% of the population get their news updates from sources like Facebook and Twitter (PewResearchCenter). First came AOL chat…

Thanks to social media sites like twitter, social media users have found out exactly how productive and informative sites like twitter can be. Spending time on twitter may have its downfalls but it is also a great way to keep informed with trending topics. These days most celebrities have a twitter account and even some politician do to keep in touch with a targeted fan base. Twitter is a great way to broadcast messages about either products or political views amongst the general public. Thanks…

stance of civilization. Yet, today, with the introduction of social media, society has now begun to regress back into idol worship – idolizing technology and social media. In a 2011 survey conducted by Pew…

What is the impact of social media on consumer behavior and marketing? How are companies monetizing this technology? Social media has seen a huge growth over the last ten years. People from all ages and backgrounds use social media in their everyday life. According to Pew Research Center as of 2014 74% of all Internet user have some type of social media account. As social networks begin to become more popular amongst all Internet users, the functionalities for social media have increased.…

day millions of details are shared on social media websites. Twitter alone has over five hundred million tweets a day. The majority of those tweets involve details about a personal life or interest. When information is being posted, it is often not thought that it can be viewed by anyone without whom we choose to share it with. In the social media chapter of Interface edited by Joan Green, the four texts are focused on sharing stories about the media to help readers answer the question “TMI: Is…

newspaper report hint that Black Press Group and Glacier Media Group are the two companies that own majority of the community newspapers and digital titles in B.C.. This information suggests that two conglomerates have the largest ownership control in community newspaper industry. Moreover, the article about 2014 deal between glacier media group and black press points out that two conglomerates are swapping community newspapers and digital titles to reinforce their geographic clusters and power.…