Digital media

The adoption of mobile digital technology by consumers has received considerable attention from researchers, owing to its significance in consumers’ everyday life. Moreover, being cost-effective and ubiquitous, mobile marketing provides opportunities to marketers to enhance their direct marketing capabilities and market segmentation. With the fast development of technology and the wireless telecommunication network, mobile services have been spreading out very quickly and have been rising as an…

marketing strategies and social media marketing strategies. Both employ different methods that mould and shape what consumers are exposed to and both experience a different degree to which consumers influence and are influenced by these attempts at communication. Those in favour of social media marketing have a tendency to use the word “traditional” to denote a somewhat negative view that it is outdated, in the past and soon to be obsolete. On the other hand social media is viewed as being…

product, which is being targeted at men, there are no men present in the image. Instead, the product is being sold by what men want, or are supposed want. (Unknown, 2016) The photograph represents the way which women are so often portrayed in the media and advertising. Women are regularly depicted as objects with the purpose of satisfying male ‘needs’. This photo in particular communicates that a woman’s body parts, physical appearance and sexual function determine worth. This photograph…

presents to us the option of reading newspaper digitally. While the convenience of being able to read a digital newspaper on the go might…

7 Factors Affecting Digital Marketing in Nigeria As many of us already know, there are several factors affecting digital marketing in Nigeria. Previously, one of my students listed about 11 challenges facing him in his local environment. If you ask other people from different parts of the country, you’d be astonished by the number of factors affecting digital marketing in Nigeria. As a full-time digital marketer, I have personally experienced many challenges at different times. In the next few…

modern age of social media and smartphones, are we ever truly alone? Everyone can be connected with people all over the world in a second, and everyone can easily find out information about whoever they want with a simple Google search. Consequently, even if someone shuts off their computer and phone, any personal information they've posted about themselves is still out there for anyone to find. In addition to people constantly sharing aspects of their daily lives on social media, monitoring…

When promoting to their consumers the company can take parts of the promotional mix and use them to create awareness with their target market. Due to the on the go nature of the companies target market it is best the company focus on promoting digitally. According to mediapost.com 85 percent of doctors are iPhone users (MacAvoy, 2015). Because the companies target market is so busy the physicians rely on their smartphones for information. It is suggested that Lifeline Medical develop an app…

An attempt, therefore, to understand how teachers can incorporate the concept of interactivity within the classroom, should begin with demystifying the concept itself. Miller (2014) also says it is a two-part word made up of a prefix inter and a second part active – indicating an “active relationship between two entities” where both entities are responsive to each other. Further, England, E. and Finney, A. (2011) says the challenge of defining what is Interactive content” stems from how the…

I am Zipo Mangaliso, a recent BA Hons Journalism graduate from Staffordshire University applying for the Media and Communication intern role at Kick It Out. As a passionate football follower from a young age I have been aware of the work of Kick It Out and the importance of promoting equality in football. I am an individual who truly knows the impact sport; in particularly football can play in removing discrimination and prejudice in society. I come from South Africa a country deep-rooted in…

Exploring mourning practices through social media sites to discuss the relationship between remembrance or memory and contemporary mediated society. Social media effectively offers a platform for people to publically mourn; be it the death of a loved one, a celebrity, or a national tragedy, platforms such as Twitter and Facebook are filled with tributes and commemorations. Due to the increasing availability and participatory nature of the web, the internet has become an increasingly popular…