Diffusion of responsibility

key areas. Those areas will be corporate social responsibility, compliance with legal mandates, and facilitating the development of an ethical culture. Let us first look at corporate social responsibility. When looking at Amazon’s Code of Ethics, nothing jumps out in regards to corporate social responsibility. It seems this topic is completely missed in the Code of Ethics. I do believe Amazon is fairly good at corporate social responsibility, they do not include it in the Code of Ethics and…

Social Criticisms and Ethical Considerations in Marketing The world of business is one that continues to generate a lot of ethical concerns with regard to business practices. Due to increased competition and the need for maximization of profits, some businesses have been seen engaging in unethical practices which ignite social criticism. The practices range from marketing activities such as pricing, promotion and advertisements, to violation of privacy rights among customers. These unethical…

Monopolies Are Not for Losers Peter Thiel’s argument that monopolies are beneficial to the society in the same way they are to the people who run them is wrong. The PayPal founder provokes this thought in his book “Zero to One” but I personally disagree with his point of view. He claims that “competition is for losers,” and even though his argument might seem legitimate as he is a well known businessman, it is not true that all competing businesses are guaranteed of losing. Only the businesses…

Eco-Imperialism is about the effect superficial corporate social responsibility has on the world. It is about the failures of companies and environmentalists in caring for Third World countries. Eco-Imperialism begins with the evolution of British Petroleum that led to the renaming Beyond Petroleum. Driessen unveils the marketing campaign’s manipulation of words, ads, and smart one-liners. The marketing campaign greenwashed the company, making the public believe that BP was more environmentally…

the concept of Creating Shared Value written by Porter and Kramer (2011), discussing the Author background and language used, as well as the strengths of CSV that takes social responsibility to the centre of the business, meanwhile pointing some weaknesses and comparing with another concept called Corporate Social Responsibility. Is CSV the answer for all businesses problems? Michael E. Porter can be consider one of the most respected gurus on management and competitiveness, well regarded among…

that they act ethically and contribute in various positive ways towards the society. To maintain, a social and sustainable company, each corporation performs a CSR report that tackles the company’s economic, ethical, social and environmental responsibilities, in which it communicates the necessary information to its employees and stakeholders. IKEA is a multinational company established in Sweden that designs and sells ready-to-assemble furniture, appliances and various home accessories. Every…

In Malaysia, generation Y is also used to refer to people who were born after 1980 and in 2009, they constituted of 27% of the population. This population has grown and currently, they make up 40% of the Malaysian workforce (Jalil et al. 138). At the workplace, the Malaysian generation Y are considered to be more cooperative, confident, and optimistic about the future, fast learners, and dislike inflexible work schedules and rigid policies compared to baby boomers (Jalil et al. 138). Studies…

3.2: Marketing plan for Coconut Bliss Marketing plan is the blueprint of the future marketing actions after analysing the factors affecting marketing directly or indirectly. Following is a marketing plan designed for Coconut Bliss: Environmental analysis with the help of situational analysis tools: Environmental analysis is meant for betterment of business by providing framework for the planning. It is helpful and easy to use for any type of business (Michael, 2013). Following are the…

McLamore Foundation: Burger King McLamore Foundation gives back to the people. The foundation was created in order to help promote charity organizations and activities. Burger King uses their brand to collect donations and scatter it across the world. For example: Burger King has decided to support Room to Read. Since its creation in 2000, Room to Read has changed 7 million children in Africa and Asia by helping them to become literate and teaching them gender equality. Room to Read will create…

Every individuals or employees has the rights and responsibilities which they have to follow. The doctrine of piercing the corporate veil or lifting the corporate veil applies where the person is an under legal obligation or liability which he deliberately evades . The court will look after the company records…