Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
LAS 432 Course Capstone Project Genetically Modified Organisms LAS 432 -93 Professor: Carolyn Paul June 23, 2013 Team B Team Leader: Michele Jacobs - D#03424398 Team Members: Aakash Desai – D#01297308 Thomas Graf - D#01260952 Justin Greene - D#03529375 Lauren Kaminski - D#00724282 Stephanie Lopez - D#03452598 Terrance O’Connor - D#01683321 Abstract This report discusses Genetically Modified Organisms from the perspective of a pro and con standpoint. It will be…