Diet Pepsi

affinity towards the Coke brand due to campaign forced PepsiCo to come up with ‘Top Mates’ campaign for their brand Pepsi Max. The campaign was targeted at male consumers between 16 to 30 years. The campaign did generate brand awareness but was not able to associate with consumers the way ‘Share a Coke’ did. The campaign was not able to build liaison with audience, and also the sales of Pepsi were in red post the…

Pepsi vs. Coke Pepsi and Coca-Cola are one of the top major beverage companies that have been constantly competing with each other. The two drinks are very similar and every die hard Pepsi or Coke fan will say that that is a lie. Each one wants to be the best but the only way to promote their drinks is by advertising whether on TV, magazines, and even radio. Both companies have a difference in advertising and drawing in more customers. In the Pepsi advertisement two things stand out, first the…

Maggi case: Will Maggi bounce back? Would Nestle be able to leverage the crisis and gamble on the Indian market? Introduction In beginning of June 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. The recall was followed by a ban on Maggi by most states of India. It was a precarious situation for Maggi as its most selling brand was facing heat and the whole…

Physical reactions Explosions Introduction Have you ever seen the Diet Coke and Mentos experiment that is all over the Internet and wondered what makes the reaction work? You might think that there is some ingredient in a Mentos candy that causes a chemical reaction with the soda pop, like the way baking soda reacts with vinegar. But the amazing eruption that takes place when Mentos are dropped into Diet Coke or other brands of diet soda pop is not a chemical reaction at all! Instead it is a…

it with the goal of improving it- making it better (Reis 2014 11-12). However, better is a difficult concept to communicate to consumers and it does not always work (Reis 2014 11-12). Better, is a perception, as in asking if Coke taste better than Pepsi (Reis 2014 11-12)? The belief that something is better is a subjective judgment, a perception that exists in the minds of the observer, (Reis and Trout 1993: 22-24) the consumer. Therefore, if you did not capture the market first with a product…

Soft drinks hold fifty-one percent of the total beverage market, and for years, Coca-Cola and Pepsi companies have been the two leading and competing companies in that market. Each of the companies has been competing to outshine the other by gaining the largest market share in the beverage market with an annual value of over thirty billion dollars. While both companies were invented in the late eighteen hundreds by pharmacists, and strove to promote the idea of sociability and happiness, the two…

where your favorite soft drinks and potato chips come from? Well, let me introduce you to this company called Pepisco incorporated or also known as Pepsi-Cola. Pepsico is one of the world’s leading companies in the market of soft drinks to potato chips. How did the company get started? Well, Pepsico was actually established through the merger of Pepsi-Cola and Frito-Lay thus the company that created many of our favorite potato chips and soft drinks were created through this merger. They have…

PepsiCo is a company that saw the light in 1965 thanks to Donald M. Kendall who decided to merge Pepsi-Cola Company and Frito-Lay, Inc., a strategic move necessary to stay competitive with their ever-growing opponent Coca-Cola (Enrico & Roger, 1986). Since then, this global company: markets, distributes and sells a large range of alimentary products and is thus the third biggest in its category. Its offer includes beverages, foods and snacks, which are present in various points of sales in more…

Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected? Coca-Cola’ products are available in more than 200 countries. It’s the most well-known brand in the world, is consistently growing and has ranking as largest beverage company in the world. But it has been survived just because of its best global branding strategies. Currently, over 70% of its income is being generated by non-US sources. Macdonald is ranked…

Often considered the symbol of democracy, cola proved an influential beverage during the Cold War. In Western Europe, the intake of Coca-Cola became synonymous with free-market capitalism, democracy, and freedom. Although some communist-supporters resided in Western Europe and tried to hinder the sale of cola, these accounts remain few, and often failed miserably. These failures helped boost Coca-Cola sales in these regions, as enjoying this drink was a delicious foreign custom that was…