Diet Coke

One of the most recognized, well-known company worldwide, Coca -Cola started with the development of its classic beverage, Coke in 1886. The beverage was formulated by Dr. John S. Pemberton in Atlanta, Georgia. After the creation of Coke, it became patent in 1887, and 6 years later a trademark. During the entire process Coke was on the market as a “fountain beverage” at Jacob’s Pharmacy. Once registered as a trademark, Coca -Cola began the distribution of their classic beverage. Today, Coca-Cola…

A successful human resource should able to evaluate the need of human resource (Kumari, 2012). Once the need been evaluated and identified, the process of recruitment and selection starts as the steps showed in Figure 1. The Human Resource Department in Coca Cola will planning to ensure what the right number and the right kind of people at the right time. A main object to the company is attracting the new talent which in short supply and the retaining becoming a challenge to the company at the…

Elisabeth Eloy ESSAY 1 INTERCULTURAL COMMUNICATION Comparison of three advertising in three different cultures Intercultural Communication is important in order to understand different ways of communication but as well to be able to communicate with and among other cultures. There is another important thing that intercultural communication brings us and that is that marketers if they know the intercultural communication well enough verbally and nonverbally, they will be able to market…

Rather, than focusing on marketing messages, Coca-Cola simply gathers images that are somehow related to the Coke, itself. For example, many of the images uploaded on Coca-Cola's Pinterest account are random images from Flickr, that weren't taken for the sake of advertising, but for entertainment and joy. In addition, it's an awesome idea that Coca-Cola came up…

Julphar is the largest Generic drug manufacturer in the MENA area. Established in 1980, the first plant started to manufacture and produce only five products. Today Julphar produces 3957 products. After just over 3 decades, today Julphar operates out of fifteen plants. Thirteen of which are based in the UAE, one in Bangladesh and one in Ethiopia. Moreover, Julphar’s sixteenth plant is expected to start its operation in the Kingdom of Saudi Arabia later this year. Being a generic drug…

largely unknown. Asa Griggs Candler, the businessman who purchased the recipe of Coca-Cola from inventor Dr. John Pemberton in 1888, one of the great strategies he applied was started giving away free sample coupons to anyone who would try a sip of a Coke. From 1894 through…

tooth decay. On a small Coke that is 250 ML, there is 27g of sugar. That is approximately 7 teaspoons of sugar. The World Health Organisation recommends no more than 6 teaspoons of sugar each day. So is there any good effects of coke? Yes, there is when you have stomach sick then is good to drink flat Coca-Cola. When you are Stomach sick and drink Coke it neutralizes your stomach PH and makes it calm. Also in a recent study, they say that Coke will stop nausea. So will Coke still exist in the…

Introduction Cadbury Company Cadbury Dairy Milk is one of the world’s biggest confectionery company holds number one or two positions in the 50 largest global confectionery markets. They create chocolate, gum and candy brands. There are nearly 50,000 employees in over 60 countries and sell their products in markets everywhere around the worldCadbury, which is the world's second largest confectionery company, the second largest chewing gum company, the third largest soft drinks company,…

One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and…

The two brands that I have chosen are coca-cola and Pepsi. These both are the most famous brands of the world and when comparing the blind taste test, none can differentiate between both and love one or the other. But the major difference between coca-cola and Pepsi arises in their brand elements. Some of them are discussed below: brand memorability refers to the memory that we get as soon as we hear the brand name. It is a very important criterion of brand elements. Creating brand memorability…