Diet Coke

Coke 's Pros. Coca Cola has received a lot of supports from consumers from the day it was introduced until now. Thank to the strong brand image and powerful advertisements and marketing capability, Coke is always the first choice for consumers. Moreover, Coke has a long history where everyone can trust the product. There are many reasons why so many people like drinking coke. First, is the fizzy feeling taste people get from drinking coke. Second, people can feel like they had restored energy…

Coca-Cola 's External Technology Assessment and Acquisition (ETA) programs have achieved a broad range of innovations for the company aimed at lowering production costs and maximizing profits (Flynn & Okuonzi, 2016). The company’s 3M Technologies Light Tube Technology creates improved and new lighting for the coolers. The technology is expected to double the company’s chilled space without increasing its carbon footprint. Additionally, it would reduce the coolers’ energy requirements, thereby…

I have chosen Clobazam to profile for this assessment. Clobazam is a member of the 1,5- benzodiazepine family of drugs. Benzodiazepines were first discovered in Hoffmann-La Roche Laboratories by Dr. Leo Sternbach in 1954, as many as 29 different benzodiazepines are being marketed across Europe and the US at present. Clobazam was The low occurrence of sedation as a side effect gives Clobazam an advantage over other 1,4-benzodiazepines in the long term treatment of epilepsy / seizures this is due…

Coke and Pepsi on India and Targeting Consumers Many multi-national corporations face a lot of difficulties while conducting their businesses in different parts of the world; Coca-cola and Pepsi are not an exception. Even though they are well known multibillion dollar corporations with iconic brands across the globe, Pepsi and Coca-cola have encountered a wide range of challenges in the formation and allotment of their products in several parts of the world, including India. Coca-cola and Pepsi…

Pepsi Cola is one of the most popular sodas in the world, controlling over 30.8% of the carbonated soft drinks market (John Sicher, 2009), thus affirming its position as a market leader. The company has for specific reasons, changed its logo, promise and campaign. Its theme from inception when it was called “Brad’s drink” named after its creator Caleb Bradham, till date had evolved due to social and environmental changes, and the trends that have changed over time (The Pepsi Cola Story). One of…

I-Dika is a company based in Volpiano, Torino, founded in 1968 from two CEO’s: Francesco Boffa and Giorgio Martinez. The owners of the industry are now letting their place to the successors, their sons: Andrea Boffa and Isabella Martinez. The business is a transport firm specialized in alcoholic beverages such as wine, beer and spirits and in luxury clothing; moreover, it is allowed and able to transport nearly all types of products almost worldwide. Since I-Dika has clients all over the globe,…

Merchandising Tie-ins: When the decision to merchandise the ‘Harry Potter’ brand, was made, J.K. Rowling as the brand guardian had a very tight leash on the decisions though Warner Bros was also a part of the proceedings. The merchandising rights were won by the Coca Cola company on the premise that some conditions of the author were met. In accordance with the agreement, the company had to make a charitable contribution to a group that encouraged literacy. Also unlike the regular merchandising…

(1) Expatriate Failure in International Assignments: In spite of the fact that the Coca cola Company is the largest soft drink manufacturer in the world and they are entitled with well-planned staffing approaches, the company still suffers from the risk of expatriate failure. (slideshare.net) Coca cola use expatriates due to various reasons such as to get foreign experience for business operations, to enhance their business skills, to fill positions as well as to use the ability to control…

Enpamado Beverage Company has been in operation for 6 years providing its customers with non-alcoholic beverages. The company is located in Richmond city in Florida State in the United States of America. The success of Enpamando can be attributed to the sale of 100% natural fruit juice beverages. This has assisted the company in raising its sales revenue by 20% each year. The company has been able to open 50 store outlets in Richmond City and focuses on expanding to other regions of the US. This…

25-30 Taste drinkers, nutrition alternative drinkers. Professionals. On the go parents. HEALTH CONSCIOUS Health, nutrition, less calories, controls cholesterol 18+ Diet and health conscious drinkers, long life oriented. Dieters. Health professionals. YOUTH Trendy taste 14-18 Trendy drinkers, taste drinkers. Not a child yet not an adult. MARKET NEEDS:- The following are the major needs of the different target segments…