Desert Hot Springs, California

“Murray”, a feature we will see is also common in other American dialects. Other general aspect of Midland accent is that of monophthongization8. They tend to monophthongize diphthongs as the one in “eye” – [aɪ] – pronouncing them as the vowel in “hot” – [Ʌ]. They also tend to do something similar to this, changing the diphthong in “house” to the one they should pronounce in “eye”, converting such words as “mouse” and “mice” in homonyms9. Although there has not been much research around this…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…