Department store

Macy’s, a large department store in Coronado Mall. I entered Macy’s from the first floor of the mall, where their makeup and perfume section is prominently displayed. Almost all the cashiers in the makeup and perfume department were female, except for one man. Behind the makeup department are women’s clothes, lined with racks of sale items. There are two more sections of women’s clothing upstairs, ranging from ‘juniors’ to ‘plus-size’. Some of the cash registers in these departments are empty,…

building, waving in the wind. For the past two decades, Walmart has marketed itself as a space for the consumer to “Buy American.” However, to Buy American is not only a consumer choice, but also a consumer culture. To Buy American is to step into the store, carefully…

The department store was laid out very simple and was easy to navigate. Macy’s had a racetrack layout, as it is a major loop around the store and exposing more of the merchandise to the customers. It is almost a circle and it entice impulse buying, yet it controls traffic. Next, Macy’s has both permanent and temporary signage that were placed exterior and interior of the store. The permanent signage was the Macy’s logo that was in the outside of the store to clearly indicate where they are even…

service and knowledge within each individual department in which they operate. Sherman’s offers a deep depth of merchandise in the form of more models, sizes, and brands that are available compared to a department store. A department store can only hold so many brands, due to square footage that is allocated to the appliance section. Sherman’s is a speciality store and they concentrate on a limited…

well-known department store in the United States founded by John W. Nordstrom and Carl F. Wallin in 1901 (“Nordstrom”, 2016; Perepu, 2013). The target market of Nordstrom is middle to upper class male and female with sensitive sense of current trends. The Nordstrom Rack targets middle class customers. Nordstrom’s exceptional customer service is one of the most important aspects to help the company to be successful in the marketplace. Along with the excellent customer service, the attractive…

Ross Stores, Inc. is discount retailer headquartered in Dublin, California that includes brands such as Ross Dress for Less and dd’s Discounts. The Ross Dress for Less department store first opened in San Bruno, California in 1950 by Morris Ross. Ross later sold his department store to a man by the name of William Isaacson. Isaacson then expanded into five more cities for a total of six stores. In 1982, six Ross Department Stores were purchased by a group of investors and Ross Stores were then…

shoe store and grew exponentially into the highest rated department store in America known for its excellent customer services. Since the beginning there was a huge emphasis on delivering the best service and quality of products. This was further entrenched by the companies’ culture of employee empowerment. Each employee is encouraged to use their best judgement when dealing with customers. They also promote call backs and engage their customers on a different level than most department stores.…

created because of industrialization. Also, retail stores were starting to spread throughout the country in rural areas. In order to counter the changes, Sears began to open up retail stores in Chicago. They kept opening new locations and offered different unique types of quality products that could only be bought at Sears. By 1941, they had more than six hundred stores and the in store sales exceeded their mail order sales. Brick and mortar Sears’ stores were efficiently designed and ran.…

everything. First example, In Love or Hate department store in Texas they give different material that their leggings can be made out of such as wool, cotton and synthetic cotton. Clients are able to feel the material and decided if it is comfortable for them. This person can even try them out in the store to see if they really like them. The client can start to understand the varieties of leggings and how each one truly makes them feel once they put them on in the store. Another example, when…

The discount department store T.J. Maxx was founded in 1977 in Framingham Massachusetts. Founder, Bernard Cammarata after selling the original title Zayre he renamed the store T.J. Maxx in companies. Under the same ownership are its sibling retail stores, Home Goods, Marshalls, and Sierra Trading Post are all U.S. based. T.J. Maxx has three Canadian based store which are Winners, Home Sense, and Marshalls. Also, with a T.K. Maxx in Australia and Europe having an T.K. Maxx and a Home Sense you…