Dennis Publishing

“Alice Walker.” Beacham’s Encyclopedia of Popular Fiction, edited by Kirk H. Beetz, vol. 3, Beacham Publishing, 1996, pp. 1878-1888. Bates, Gerri. Alice Walker: A Critical Companion. Greenwood, 2005. Christian, Barbara T. “Walker’s Childhood, Education, and Crusade for African American Women.” Women Issues in Alice Walker’s The Color Purple, edited by Claudia…

Findings are discussed in section 9. Recommendations are appear in section 10 with concluding remarks. At last, limitation and future directions are put in section 11. 2. Literature Review The literature overview represents available theories and models help to understand affiliate marketing as well as the activities of content providers. Among the different scholars on affiliate marketing Hoffman and Novak (2000), Fiore (2000), Gallaugher et al (2001), Chaffey (2003), Libai et al.…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…