Marketing and brand management MRT01 EVENT 1 Table of Contents Section 1: Introduction 2 Section 2: Executive summary 3 Section 3: Brand Background 3 Section 4: Investigating the target market 6 Section 5: Recommendations 7 Section 1: Introduction Donna Claire, which is well known for its plus size expertise, is now known as Donna (iFashion, 2015). It is one of the seven retail brands of The Foshini Group, which offer women’s clothing. Donna is a retailer that retails clothing for…
Luxury Equal Success Glamorous. Chic. Exquisite. These are the adjectives best associated with the repertoire of the most luxurious fashion brands. Held in the highest esteem of the fashion world, luxury fashion brands such as Michael Kors, Ralph Lauren, and Versace ,garner notable success in numerous ways. Their renown is instantly recognizable, but their process to fame is not. Many don’t understand what makes luxury brands stand out, or what makes them so popular with the public. Due to…
The Replacement Richard woke up early. His mother promised him to place a Christmas tree. The kid had the impression that every year the Christmas tree shrunk. His father brought it home five years before when he was three years old. Then the tree seemed to be very tall… in that moment not anymore. Richard and his mom shook the tree after taking it out from the box. They kept the box in a closed place between festivities. Carefully and with enthusiasm started to decorate the tree, it was almost…
A common plague affecting schools across America is the dress code, and dress codes should be removed from American Schools because they restrict personal freedom, including symbolic speech; they disrupt class; they are more effort than they’re worth to enforce; and they send mixed messages about the body. First, dress codes restrict personal freedom. A dress code by definition limits clothes that an individual can wear to school. Sometimes, it is reasonable; you shouldn’t wear a bikini to…
To believers, the African religion is strong and steadfast – possessing the power to help those in need, and provide strength to the weak. The tools of Ogun and Ocosi are powerful representations of the religion, and its meaning within the lives of believers. Ogun, the god of blacksmith, is a strong, muscular, and serious spirit symbolized by iron, whereas Ocosi is the god of hunting. Ocosi is a just, ambitious, and familial spirit symbolized mostly by a bow and arrow. The tools of these gods…
Starting in the 1950s as part of America’s counter culture, rock music swiftly rose in popularity with an appeal to youth, vitality, and revolt. Rock revolutionized music and spread it across cultures to involve anyone willing to listen, going beyond the artful form of music that had previously been reserved for the upper class. Music has taken many different forms over the years, created new factions, new sounds, but the undisputed claim to fame today as far as music is concerned lies with…
There has been much ado about clothing. Following the current trends is a style; likewise purposefully ignoring the trends is also a statement. Most of what we wear today is recycled from the past, whether it is clear-framed glasses or bell-bottom denim, styles and trends come and go. Clothing can serve as a symbol of power and wealth. The sumptuous Ottoman textiles, especially Ottoman kaftans, were often worn as symbols of social standing and have maintained their timeless elegance over the…
What are beginner sewing machines? Beginner sewing machines are sewing machines that are fit to be used by individuals who are new to sewing. They are specifically designed for beginners and are not so complicated as compared to sewing machines used by intermediate or advanced tailors and dressmakers. They are basic machines which are easy to use. Therefore, it is very important that if you are new in this industry, you make an effort to get the best sewing machine. Why do we need to get the…
Title Artifact Barbie is a brand of dolls that were first produced by the toy company Mattel in 1959, and has since become one of the most popular titles within the female toy market (History, 2009). Mattel released the first Barbie doll in New York city in 1959 (History, 2009). The creator of Barbie and co founder of Mattel, designed the Barbie as an eleven inch tall, white woman with flowing blonde hair (History, 2009). Since 1959, Barbie has sold over 800 million dolls world wide,…
My father collects taxidermy crows. Eugene, Samuel, Franz, Albert, Marcel, Oscar, Vladimir, and little boy Poe were staged throughout our house. Poe, Vladimir, Oscar, and Marcel all had their sections in my father’s office. Poe sat above the doorway, and with my entrance into the room he reassured me that he would never stop watching. Once, when my father got me whisky drunk, I gave Poe a drop. I like to think we have a healthy relationship now. It was almost ruined the morning my father…