Denim

 George Milton is one of the protagonists in the novella ‘Of Mice and Men’. He shares his surname with that of the author of one of Steinbeck’s favourite works, ‘Paradise Lost’. As a hot-tempered migrant worker, Steinbeck crafts George to be a man who is hard-working and determined yet one of the many with their own American dream.  On the surface, George can be seen as a man whose quick temper may get him into fateful situations or cause him to lose his companion, Lennie Small. It later…

the best employees all over the world. We have designers in London, Italy, and the USA who provide us with an input that is different from what everyone else is doing here in Pakistan. That is one of the reasons why Levis has been declared the best denim manufacturer in the world. As a result, they have awarded us a certificate and have nominated us their best manufacturing plant in the world. They have their plants all around the world and we were able to achieve this distinction. We have the…

that time an illegal organisation, had been propagating an insurrection of previously subjugated knowledges via the distribution of unofficial posters, leaflets, and most interestingly, postage stamps. Prisoners, who carved imprints out of leather and smuggled them to the outside, produced some of these stamps. The stamps constructed and represented a different history of Poland and located Solidarity within that history, in opposition, as Evans put it, “to the official histories produced by the…

Executive Summary Here we will be discussing about the IMC plan of Hippie’s Design. The Integrated Marketing Communication Plan combines the essential component of the marketing mix to effectively promote the brand among end users. Company’s objective will be achieved by advertisement on various media channels. Hippie’s designs will implement their social media strategy, create a website that will promote online sales and increase public service announcements to increase awareness of products.…

On October 30th of 1974 the Gay People’s Alliance (GPA) made an announcement in a Daily article entitled, “If You’re Gay Wear Denim—GPA.” The group was instructing all students that on the following Thursday they were to wear denim if they were gay. The first sentence of the article cheekily read, “If you’re not gay and all you have to wear is denim—well it’s nice weather to streak.” The group writes the announcement was in order to get a good count on the number of homosexual people…

Denim was used for all sorts of clothing and accessories. It could be found in hats, pants, shirts, jackets, and overalls. Washed or faded denim and ripped denim were the most fashionable ways to wear denim in the 80s. After the stock market crash in October 19, 1987, also known as Black Monday, fashion for both men and women began to go for a softer…

The business plan that I chose to examine is Lucky Brand Jeans, which is a denim company founded in Vernon, California. Lucky Brand currently has over 209 stores in America. In December 2013, Leonard Green and Partners acquired Lucky Brand from Fifth and Pacific. Lucky Brand mission statement is that they are culturally innovative and are committed to providing high-quality denim. It is a brand that helps express your own personal style with charm and a hint of rebellion. The analysis that I…

LEE LEE, an American brand of denim jeans, was established by Henry David LEE in 1912. Initially, Henry started LEE Mercantile Company, a wholesale grocery distributor in Salina, Kansas in 1889. With the need to handle larger shipments of goods with the exponentially increasing population, large number of workers, Henry LEE was unhappy with the inconsistent delivery and poor quality of work wear from suppliers. Henry LEE decided to start sewing its own overall factory wears. In this article, 4Ps…

The Rules to Men’s Smart Casual The workplace as we know it is changing. Open plan co-working spaces are replacing traditional offices all over the world. More and more freelancers are entering the workforce. Major corporations are relaxing their stuffy dress codes. With all these changes comes a new category of dress for guys to navigate: smart casual. What is Smart Casual? Smart casual is basically a mash-up of business casual, casual and business dress codes. If you threw them all…

a success story that many have fruitlessly hoped to imitate. That story tells of four friends who pooled together their money, a meagre 10.000 euros, only to have one of them go behind the others backs and use that money to make 100 pairs of raw denim jeans. The intrepid rogue - Jonny Johansson, now creative director of the brand - then gave all the jeans away to friends and family. The gamble paid off and soon Swedish fashion and creative influential were wearing the jeans, characterised by…