Denim

Navy, Athleta, and Intermix. Each of these companies have a different target market associated with them. Gap is one of the most iconic apparel and accessory brands that is known for their optimistic, causal and American Style. They sell all things denim, tees, button-downs, khakis, and must have trends (Gap Inc.). Their primary target market is very broad. They target lower middle to upper middle income households. The former comes for the quality items for the price and the latter comes for…

“You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it” (Lee, 33). Atticus says this to Scout after she gets mad that Miss Caroline does not understand Maycomb’s ways. This theme can be seen all throughout To Kill a Mockingbird because the book includes real life examples of racism and hardships. Empathy is very important in this book because there is a lot of discrimination, especially against African…

approach he could take to create the music he desired. He took a similar approach for clothes and created his own clothing company. He witnessed what a great outcome rap was having on the business of other goods such as Cristal champagne and Iceberg Denim and when he desired to link up with brands to cross-promote, nobody would back him. The same strategy Jay used for rap he used for other ventures, one of them being Roc-a-Wear, an exceedingly popular clothing…

Country Line Dancing is the American Cowboy Country line dancing is a form of dance in which groups of people no matter their size, age or gender dance in lines while executing the same movements. The costumes associated with this dance are of a western style. The idea of the “American Cowboy” is often paralleled with line dancing. The sex of the “American Cowboy” is male and has the gender identity relating to masculinity; this figure is often highly romanticized. Although this dance is…

to: Steve Raquel from: andrew wirtz subject: Assignment #1: American apparel brand analysis date: September 1, 2016 This document outlines an initial brand analysis for the American Apparel brand that I selected for Advertising 283. In this document, I will be providing a brief overview of the brand focused on the following sections: • Brand Overview & History • Key Product/Product Category • Key Product Attributes • Size of the Market • 2015 Sales Figures • Photos of Brand Fall 2016 •…

For the fall 2015 campaign, Calvin Klein Jeans stirs up some controversy yet again, this time with a series of advertisements focusing on “sexting”. Sexting has become the newest trend in the world of mobile devices and social media. According to the Merriam-Webster dictionary, sexting is defined as “the sending of sexually explicit messages or images by cell phone”. (1) By using this as the motif of their ads, it shows its viewers that this behavior along with rebellion and promiscuity is what…

Fourth of July, July 4, is a traditional holiday celebrated all around the world. On the fourth of July the usual ritual includes: grilling, pop firecrackers and most importantly enjoy time with your family. Every holiday is supposed to be cheerful and fun, but on this particular holiday mine was not. Having someone from your family die is a tragic issue to deal with especially on a holiday. Knowing that you will never see a loved one again can break anyone heart. I have lost multiple relatives,…

a) Which, if any, of the 3 social media plans should Foley pursue? Why? Foley should pursue the Zwinktopia social media plan. The Platform has a very niche target (Girls 13-24) which fits perfect into UnMe Jeans’s target. UnMe jeans can integrate their brand into the platform, this way users can promote the brand virtually by purchasing its products through virtual retail stores. From a Web 2.0 point of view, this social media plan supports all of the opportunities perceived as cultural values:…

continue to live as usual, but at the same time, they outwardly show what they believe in. Marji also did some protesting, herself. When they come back from their trip, Marji’s parents give her some gifts. Marji decides to wear her new Nikes, her denim jacket, and her Michael Jackson button out to buy tapes (131). After purchasing the tapes, all of the sudden she is stopped. “‘You! Stop!’ They were the guardians of the revolution, the women’s branch. This group had been added in 1982,…

Tehran was like any other modern city before the rRevolution, and Iranians enjoyed their freedoms. There were few who would have assumed that their lives would be so changed by the events that developed in Iran in 1979. The Iranian Revolution would have a severe impact on tens-of-thousands of people, and affected the global landscape. The Iranians would never be the same. The deaths of so many, devastated mothers and fathers, and the images of war were forever implanted into the the minds of…