Denim

affection for jeans. Denim is a staple of the modern wardrobe. It is comfortable, practical, and fashionable. However, jeans weren’t always common and popular. Denim has first been popularly used when designer Levi Strauss figured out a way to make denim affordable in 1936. Since then, denim has been through an interesting revolution. All kinds of people, including cowboys in 1950’s, Robert Plant from Led Zeppelin, and Marilyn Monroe, a famous and iconic in “The Misfits” wore denim. (Sweet, M.,…

True Religion Apparel Inc., a premium brand that sells jeans between $159 and $339 since its founding in 2002, survived for its first decade in an extremely competitive environment. Partly due to its appeal to both men and women, and the fact that denim is only two-thirds of its sales, True Religion possessed enough value in 2013 to be purchased by a private investing firm, TowerBrook Capital Partners (Graf, 2017). In a deal that was valued at $824 million, True Religion’s then stockholders…

American Eagle has a mission statement which is extremely in depth, speaking about a supply chain, environment, community, fairness and equality, as well as health and wellness with a big emphasis on social responsibility. American Eagle states: We serve these young people – and the better world they’re creating – by fueling their desire for adventure, investing in a fair, thriving global community and equipping them with the tools they need to build any future they can imagine. We hope to…

globally accepted fabric, denim, to India in 1986. Currently, Arvind is the leading manufacturer of denim, with a manufacturing capacity of 108mmt (Million Metric Ton) p.a. Company is also the largest producer of textile fabrics in India making shirting, voiles, khakis and knits, with a manufacturing capacity of 130mmt p.a. Arvind is the largest cotton textiles manufacturer in the country, with an installed fabric capacity of over 200mmt per annum. It is also one of the leading denim fabric…

falling, weather changing. But, there’s one thing everyone looks forward to; cozy sweaters and the ever-so famous 90s style. On the third Tuesday of every month, the students at St. Joan of Arc show-off their style at the annul civies event. From the denim looks to chunky knit sweaters, the students here, never fail to keep up with these trends. This Fall, the students got rid of their summer clothes and strapped on their long coats and wind-breakers. For this civies, the trend that seemingly…

it. During this time, certain events like the Vietnam War, the protests for a group rights, and the uprising desire for a fitting ideal figure is an example that changed the way fashion represent its opinion in punk and glam look, the increase in denim, and sportswear. Many events started, continued or ended during the decade: the Vietnam War, protests, and body fitness. The first event of the decade, the Vietnam War (1954-1975) was a battle fought between South Vietnam- with the…

For my research, I explored How and Why Fashion Repeats Itself. I investigated the history of fashion, the way and the reasons that fashion changes regularly. I discovered some specific examples such as denim jeans as well. In the process of the research, I took several steps. I examined various websites and several books and checked them for relevance and bias. Additionally, I conducted a survey with 40 people and collated it. History of fashion Fashion has always been key to how people…

There are three major companies that are moderate dangers as potential contestants into the industry. They are:  Levis  Oakley  Lululemon Athletica. These are existing, and well established companies in the clothing business and can possibly disturb the business sector. Some of the potential threats are: Barriers to Entry The difficult level of new participants in the athletic attire and footwear industry is moderate. There are high barriers to entry that have been placed set up. Likewise…

Everyone has at least a pair of jeans in the wardrobe, no matter you are aged or young, plump or slim, dressily or plain. This type of garment made from denim can be easily seen, whenever and wherever you walk on streets. Nevertheless, in the 1800s, no one could have predicted that a denim storm blown up from Levi-Strauss would rip through the global fashion industry and have kept the standing room for more than a century ahead. In 1850, a news fanaticized the public and brought the infinity…

Motive For Murder: Boris Yeltsin and Mikhail Gorbachev disagreed on many subjects. The most prominent of these disagreements is the rate at which they wanted social reform to occur. Gorbachev prefered a slower pace to his reform, easing into it carefully. Yeltsin however, was very much the opposite and this caused conflict between the politicians, “Yeltsin proved an able and determined reformer, but he estranged Gorbachev when he began criticizing the slow pace of reform at party meetings,…