Demographic profile

I have chosen the Media Studies course because it allows me to present different types of media platforms to a range of audience whether it might be differentiated by demographic or psychometric to see who my target audiences are and focus on their needs. I have also chosen Business studies as a course because it shows me how technology has changed businesses. It has created new opportunities to make a business successful…

1954 to 2011 3.0 Segmentation bases applied by IKEA and target market Market segmentation is categorizing potential consumers into smaller groups according to their individualities and mutual needs.Using different bases can divide the market into Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation and Behavioural Segmentation these four segmentation strategies. Clearly market segmentation strategies will create a market to cater to groups of individuals that will sort…

Furthermore, (See Appendix IV) demographics are further broken down into classifying a standardised wildlife adventure tourist as being Male, 45-54, AB social class, situated in the South of England (See Appendix V) and on an income of £40,000+ (Mintel, 2010). Within the study the subject…

It is not necessarily a physical object; products can include goods, services, people, places and ideas (Walker. I., 2000, Marketing Theory and Practice, lecture 1). Products enable a company to differentiate itself from competitors and gain competitive advantage. Products can be positioned based on attributes, benefits offered, usage occasions, users, against or away from competitors, or based on the products class (Walker. I., 2000, Marketing Theory and Practice, lecture 6). Product is the…

Ans 1: HRM basically means Human Resource management is about devolving and motivating as well to trained /manage an Organisation’s most important part which is a backbone of any Organisation: its people. HRM is responsible for whole manpower which is working in any industry about, how to manage them, how to make their performance best . There are many different functions which are conducted by HRM as well. As Shown in Diagram above, there are different management functions of Human…

Marketing Management: Case of United Airlines Introduction: In the business market worldwide there are different customer segments that are valuing different products attributes and are having specific & unique desires. Thus, this is where the business organizations are playing role in following different marketing strategies trying to create value for each of their customers. Since there are different forces in the marketing environment that are directly or indirectly influencing the…

The tool used to analyse and forecast the industry is formally known as Porter’s five forces framework which identifies five fundamental competitive forces that impact a business competitive profile. These forces determine an industry structure, the competitive intensity and level of competition in that industry, therefore the attractiveness of the market. The stronger competitive forces are in a given industry, the less profitable that industry…

evidence, in particular that found at the crime scene, is analyzed with a view to determining probable offender characteristics. (Chifflet, 2015, p. 1). In simpler terms, profiling is used to identify an unknown offender’s significant personality and demographic characteristics through the analysis of their crimes. Although this seems like a legitimate way to catch a criminal, the reliability and use of profiling has deteriorated throughout the years. One source to this deterioration is through…

learners to demonstrate the information, and my tactile learners to use manipulatives to learn important concepts (Powell, 2015, pp. 57-59). Most importantly, I now understand that diversity is as important in my teaching style as it is in the demographics of my classroom. Diversifying my teaching style will not be problematic for me, because I enjoy trying various techniques. This will keep my learners engaged and excited for the next lesson. On the other hand, I will have difficulty…

As Benjamin Franklin said “If you fail to plan, you are planning to fail.” As we know retailers operate in a harsh and fast changing environment which offer threats as well as opportunities. Until retailers define their target market and profile their market, they can’t make consistence decisions about product assortment, services, pricing, advertising, or any of other decisions that support their position. Amazon, Bets Buy, and Walmart operates by adjusting and adapting the fast changing…