Demographic profile

1. The research problem (a) Background Melbourne’s transportation structure, and more importantly the tram system plays a crucial role in the lives of many Melbournians providing them with a mode of transport, whether that be travelling to work, education or leisure activities. Obtaining a greater understanding of customer’s satisfaction towards Yarra Trams’ service will assist in determining the strengths of the service, but also areas for improvement. Google Trends data (Appendix A)…

Demographic Location – Precision Landscaping and Excavation’s main target location will be in the Thurston County region, however, the business should not limit the possibilities for expansion into Mason County. Statistics from the Census shows 64.9% owner occupied homes from 2010-2014 with the median home costing $241,300 in Thurston County. There were 5,923 businesses located in this region. Residential building permits in a privately owned location are 446 in the Olympia region. Thurston…

This takeover hasn’t come easy however, as older members of society have imprinted stereotypes on its imminent successors that have given them a bad reputation. Despite the negative connotations attached to Generation Y, some understand the demographic and see past the stereotypes. Sam Tanenhaus, the writer of the article “Generation Nice” is one of these people. In the article, Tanenhaus does an excellent job of portraying the feelings and pressures of living as a millennial in a time where…

each type of available and most common types of social media among the people in detail. Social networking services that let people get connected with the other people based on the similarity in their interest and background. It consist of a user profile, various methods to get interacted with other available users, possibility to form groups, post status, make comments on recent news etc.,The most popular among this is Facebook, Twitter and LinkedIn. Social news services that let people to post…

This paper discusses the differences of U.S. baby boomers versus the millennial generation with regards to their purchasing decisions. With the development and advances of technology, baby boomer and millennial generations may approach their purchasing decisions in an entirely different manner. Focusing on similarities and differences of these generations on social media and technology (i.e., internet, mobile services and e-services) with regards to their purchasing decisions, will…

For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

Business leaders of the past and present often agree on some of the core business principles established within a company establishment and principle values. However, the different generation of leaders do differ in opinions on how to transpose a company’s workforces as they move into the future. Most of these core disputes are noted in the trends that occur during that generations tenured. As the work environment changes it is increasingly difficult to obtain the happiness of many employees,…

Unfortunately in today’s society, we suffer from an epidemic known as the generational gap. Essentially, this signifies the recurring misunderstanding, hostility, and general distrust that older generations in America have, such as the baby boomers, for the young, up-and-coming generation Y. This tense conflict has resulted in many stereotypes formed about our generation, including laziness and entitlement. In her Business Insider article, writer Vivian Giang contends that our overreliance on…

SLIDE 1 Today’s marketplace is increasingly diverse. A form of diversity includes the generational differences of the persons employed in the workforce. Because each generation has differs from the next there are challenges in managing the four generations of persons employed in today’s workplace. It becomes crucial that managers and employee alike realize the ways in which the needs of each group of persons differ from the others in order to understand their strengths and weaknesses (Bartley,…

People are categorized by their age from the date of their birth to the current time. Age not only influences one’s life span but the time period they were raised in, the life changing events they’ve gone through and the different lifestyles they became accustomed to. In the United States the generation of Baby Boomers have been overly studied and critique by researchers, with their influx of birth rates from the years of 1946-1964, and their overwhelmingly demand of hospital delivery rooms,…