Delta Air Lines

Delta Airlines The tragic event of 9/11 caused a crisis across many business spectrums, but one area was affected greatly; the airline industry. September 11, 2001 is a day that airline executives, employees, passengers, law enforcement, government officials, and the general public will never forget. Over 3,000 people were killed in the terrorist attack where, 19 terrorist belonging to the group al-Qaeda hijacked 4 US aircraft belonging to United and American Airlines (Timeline, 2014).…

fuel-efficient airplanes, fuel cost has deceased, which in turns offers lower fare airline tickets. Jim Compton, United’s executive vice president and chief revenue officer, said, “The reconfigured 767-300 is just one more example of how we are redefining air travel by providing our customers more choice, greater comfort and a better value” (United Hub 2012). As reported in January 2015 with the changes made to the fleet, and remolding of several hubs profitability has continued in a upswing.…

The basic planning process is a six-step process. The basic steps are (1) situational analysis, (2) alternative goals and plans, (3) goal and plan evaluation, (4) goal and plan selection, (5) implementation, and (6) monitor and control. This process is used repeatedly because business circumstances change. For Boeing, a change of this nature could be a different political party in power that wants to grow its military base or develop new technologies for space exploration. Whatever the change,…

It has instituted The Naval Air System Command Fact Sheet of May 1987, which states that Navy aircraft belong to the Government of the United States until the Navy determines their disposition. This was enacted for several reasons. The first is the governments need to preserve national…

CHAPTER TWO LITERATURE REVIEW Strategic Brand Positioning for an Airport I. Airport Brand Creation: The Needs and its Outcomes An Airport is a very complex facility. A lot of bodies work together for the success of and smooth operations of an airport one of those bodies are the stakeholders, all the stakeholders have an important role in ensuring that the customers are having a good experience. But such experiences are majorly or directly linked to the airport operator.  Figure (2.1) The…

Southwest airlines are the eight largest airline around the globe (Tracy). Even though it is a very powerful and influential company they still have many competitors that that compete with on a daily basis. The biggest being America Airlines, Delta Airlines, United Continental Holding, Virgin America, and Jet Blue Airways. American Airlines is one of the country’s oldest airline company and subjectively Southwest biggest competitor. American Airlines are largest airline in the entire world…

known as Sea-Tac (KSEA), is the main Air Gate and Hub Airport of Seattle Port Authority. Consisted by a great real-estate footprint, it is set to be one of the most massive aerospace facilities and service providing structures of the Pacific North West Region of the United States. Sea-Tac Airport, named after the nearby city Sea-Tac, Washington, just twelve (12) NM south of Seattle City, is actually serving as the main Metropolitan Airport1 of the Region. Alaska Air Group Inc. has their main…

Analysis of “A Tale of Two Airlines” “A Tale of Two Airlines” is a short article written by Christopher Elliot. Elliot, a well-known author and journalist, writes for National Geographic Traveler, MSNBC, Tribune Media Services and the Washington Post and is an experienced traveler. “A Tale of Two Airlines” was published in National Geographic Traveler in the December 2012/ January 2013 issue, which is significant because these months are very busy months in terms of travel. People fly…

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avid Neeleman founded the Airlines in 1999, and the airline was considered as the first “mega start-up” applicant in the nation with $130 million in equity capital (JetBlue, 2012). Its maiden flight took off in February 2000, by the end of that year, more than one million passengers flew with the airline (JetBlue, 2011). Before the crisis, among low-cost airlines JetBlue is ranked high in on-board customer satisfaction and on-time flight, more so, the airline was well-known for its…