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    1. Introduction Founded in 1903 by Henry Ford, the Ford Motor Company is an automobile manufacturer based in the United States (home country) in Dearborn, Michigan. With a decorated and distinct history in the automobile industry, Ford is best known for Its famous “Model T” as well as the innovation of interchangeable parts in moving assembly lines that makes it possible to assemble cars at low cost and high reliability (Fordism). Ford has expanded its business across the globe, entering markets in Europe, Africa, South America, Oceania as well as in Asia. Over the recent years, India has become one of the top destinations for the foreign direct investment to venture into. Back in the early 1990s, India was facing a severe foreign exchange…

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    Situation Analysis A. History Ford Motor Company was founded by Henry Ford in 1903 and was incorporated that same year. The company has its headquarters in Dearborn, Michigan and is the largest employer in the area. The Company and founder, are well known for their gift to industry; the development of a more effective and efficient assembly line process. In 1904 the company went international expanding into Canada. Today the company continues to explore new and exciting ways to improve their…

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    Ford Motor Company is a well-known global automotive business. It is an American automobile company that established and headquartered in the city of Dearborn, Michigan. Henry Ford began the company in the year of 1903. Ford’s purpose is to create, design, and sell vehicles such as cars, SUV’S, sports cars, trucks, and even service parts. Ford is in an excellent position that remains to compete for business share in the USA and globally. According to Auto Alliance, “Ford is laser-focused on…

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    Introduction Company Backgrounds Ford Motor Company was founded in 1903 by Henry Ford in Dearborn, Michigan. Ford Motor Company quickly grew to be one of the largest and most profitable companies in the world with Ford’s leadership. Ford Motor Company is the world’s largest family owned company and the products the company produces include cars, trucks, and SUVs. General Motors was founded by William “Billy” Durant on September 16, 1908 in Flint, Michigan. GM started off small but quickly…

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    Henry Ford Impact

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    Henry Ford’s Impacts on Mobilization A major start of the automobile was Henry Ford. He always wanted to help make a way for the middle class to have some of the luxuries of the upper class. His way was the Ford car. One of Henry’s greatest quotes from the book Who Was Henry Ford stated “To do for the world more than the world does for you-that is success” (Michael Burgan 61). This was Henry’s overall goal in life and he thoroughly finished it by allowing people to become more mobile and…

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    Henry Ford was the leader I decided to choose for this assignment because I find him very interesting and I love Fords. Henry Ford is the inventor of the Model T Ford and founder of Ford Motor Company. He was born on July 30, 1863, in Greenfield Township, Michigan. His only education was from working on the family farm. His occupation was an industrialist. Ford grew up living on working on the family farm and shortly after his mother died, he decided to leave the farm. When Ford was a young…

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    Henry Ford Franchise

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    Henry Ford Have you ever heard of Henry Ford? Henry is the creator of the Ford automobile franchise. The Ford franchise is one of the most successful car companies in the world! When Henry was a little boy he lived on a farm with his parents William and Mary Ford. When he was thirteen his father,William, gave Henry a timepiece. Moments after he received the timepiece he took it apart and reassembled the time piece. Soon after he did that he everyone in the neighborhood wanted him to fix…

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    Philip Knight's Career

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    In 1964, cofounder Philip Knight discovered Nike(Nike 's). Him and his partner both invested $500 into the business hoping they would make a profit. Philip Knight received a degree in journalism at the University of Oregon, and then enlisted in the army(Nike 's). After being in the army for one year he decided to go back to school and get a degree in business at Standford Univeristy. One of Knights assignments was to make a business. He came up with and idea to buy shoes from Japan where the…

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    Dodge Brothers History

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    The Dodge brothers The Dodge motor company was one of the first car companies. The Dodge motor company is still a thriving company today. The Dodge brothers revolutionized the motor industry's forever. The Dodge Motor company started with the two brothers John and Horace dodge. The brothers were born and grew up in Michigan and got a job as machinists. After the job as machinists they co-founded a bicycle shop in 1897. After having the shop for three years they sold the bicycle…

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    What are the goals of your campaign? The goals of the social media campaign are to meet the demand of the social media objectives. We have several social media objectives to achieve. First, we need to listen and learn. Monitor what is being said about the brand and competitors. Use online approaches and do research to implement the best social media practices. For our product, ford F150 we need to know what is being said about it and what the competitors is said like Toyota or Lincoln. Second,…

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