De Beers

EVOLUTION OF GOLF FROM JEWELLERY TO TRADED COMMODITY -Pankaj Pandey Introduction This article aims to explain the evolution of Gold as a medium of trade and how, over the time, Gold has changed its image as mere jewellery item to a commodity that can be traded. This article also explores both global as well as regional factors that affect the demand and supply of gold thereby affecting its prices. We also explore how gold has traversed its journey from jewellery shop to being the most traded…

As of January of this year, China, the leading producer, refiner, and exporter of rare earth minerals, has begun cutting off exports to the US and other consumers. Despite efforts by both the World Trade Organization and United States, they have refused to open up exports again. This has presented a difficult problem for the United States. Rare earth minerals are used in a plethora of products, including renewable technology, precision guided missiles, and computers. As the supply of minerals in…

This paper corresponds to case study of DeBeers’s Diamond Dilemma in which I have performed PESTEL and Five Forces Analysis of DeBeers’s Diamond. DeBeers has two aims; to be the top company of diamond seller and make diamond available for everyone in the market. In the first part I’ve executed PESTEL Analysis on the DeBeers prevailing confronting position and focused on the significant troubles that DeBeers needs to ascertain its resolution. PESTEL analysis refers to a framework that marketers…

The diamond industry employs 38,000 people, directly in Southern Africa, the main industrial location for diamonds). This employment provides shelter, food and clean water for people working in the mines. In South Africa, a rough 28,000 people are employed for cutting, mining, valuing, polishing, jewelry manufacturing, and retail. These few job opportunities open doors for workers to live under a roof, to get their kids educated, to obtain appropriate health care and much more. "We know that…

Blood Diamond This story is about a diamond smuggler mercenary and a man who had lost his family to rebels who kidnapped his son for work in a diamond mine. Blood diamonds are not named for their color, but rather because of the very real blood which is shed in order to mine them. when you wear a blood diamond on your hand, then you really do have blood on your hands. Campbell neatly ties into how blood diamonds end up on the ring finger of brides while their use has funded a war which has…

Did you know that there are over 27,000,000 men, women, and children enslaved throughout the world today? (CNN). Almost ¾ of all slaves are property of conflict diamonds mines all around the world. Conflict diamonds are mined and the revenue from the diamonds is used to fund the wars that the country is fighting. Mining conflict diamonds causes controversy all over the world, especially in central and western Africa. The topics being discussed are The Life of A Miner, the process, sale, and…

we are paying for gold, is it merely the store tag or greater the ecological and social impact that we are leaving on the earth. From 2000 to 2010 the price of gold has grown exponentially, this has triggered a gold rush in Peru. The region of Madre de Dios (Mother of God), a mostly rural area in the Peruvian Amazon has a large number of gold deposits. For millennial gold, sediment has flowed down from the Peruvian Andes to become later settled in the Amazon. The increases in the price…

The Mughals ruled northern India from 1526 – 1857 AD where the Lodhi’s was the last dynasty to rule India. The invasion started all because of India's reputation of being the only known source of diamond mines in the world and it's flushing International trade attracted many invasions. “North Indian kingdoms resisted invasions by Arab and Turks for centuries, but soon small Islamic empires or Sultanate were established in several parts of the north. Before these invasions, Muslim trading…

Gold In Utopia Every country in the world recognizes gold as a very valuable metal that people desire. The value of gold is immense because it is malleable and ductile, it is used in many industries, and it has had a high value since ancient times. Although most people perceive gold as an extremely treasured item, Thomas More presents a vastly different perception of gold in the book Utopia. Thomas More was a philosopher in England and the advisor of King Henry VIII but was killed after not…

Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone. Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was…