De Beers

When young adults enter college they are confronted with a new environment free from parental oversight and guidance. They are embarking on a new chapter in their lives and experiencing their first taste of independence and individual responsibility. While this can be a truly enlightening experience of self-growth and exploration, it also presents an assortment of challenges and negative influences that can have lasting negative consequences. One of the biggest negative influences most college…

adolescence is critical for the understanding of complex problems and solving issues such as putting together intricate puzzles or figuring out maps. The forebrain is segregated further into four lobes; occipital, parietal, temporal and frontal. The three biggest lobes; frontal, parietal and temporal are affected far more when developing during the adolescent stages. The frontal lobe is considered the emotional control center as well as the home of personality traits. There is no other part…

In Chinese poet Li Bei’s, “Drinking Alone By Moonlight,” he tells a story of what he embarks on when night falls. Among flowers, he has a jug of wine, and no friends by his side; he pours his cup and makes a toast to the moon. He faces his shadow and offers the moon a drink; unfortunately the moon seems to always to decline. In the technological world we live in today, there is an order of for how things are done, especially when it comes to drinking. Most people, old and young, tend to go to…

In the article, “Not All Anxiety is the Same: How Different Types of Anxiety Uniquely Associate with College Students Drinking Intentions,” asses the reason why there is an increase in heavy drinking in universities. According to the research article, students drink to reduce anxiety, which is called the tension reduction theory. Due to an increase in heavy drinking, the researchers conducted a test investigating whether anxiety from fear of missing out (FoMO) was associated with a college…

Boston Beer was founded by Mr. Jim Koch in 1984. Fueled by awards and recognition from prestigious beer festivals, Samuel Adams Boston Lager was available on much of the East Coast by the late 1980’s and nationally by 1992. The company went public on the New York Stock Exchange in 1995. The Company’s beers are primarily positioned in the Better Beer category of the beer industry, which includes craft (small, independent and traditional) brewers, domestic specialty beers and most imports. The…

Alcohol Awareness Every year there are hundreds of thousands of reports of drunk driving which leads to possible death and injury. Most of the time it’s death. At any time and any place someone can make the slightest of mistakes and could cost them their life. Teenagers my age don’t realize how precious our bodies are and how important we are for the years to come. We may not seem like were doing much now but in a few years, our generation plans on changing the world. I think one way for…

"What's Your Folly?" to invite consumers to pitch their Beerdream (an adventure enhanced by New Belgium Brewery beers) to win immortal fame on a New Belgium Brewery mailable postcard or coaster Ferrell & Hartline, 2014, p. 362). The New Belgium Brewery team reacted positively to the presentation of the ad campaign with the exception of the suggested tagline "Follow Your Folly...Ours is Beer." The word folly can best be defined as the lack of good sense/judgment or foolishness. My definition…

Introduction (Ariane) Anheuser-Busch is the leading American brewer, holding a 47.6 percent of shares of U.S. beer sales to retailers. Anheuser-Busch operates 12 breweries across the United States, brewing the best-selling beers, Budweiser and Bud Light (Anheuser-Busch, “About Anheuser-Busch”). It distributes these beers as well as many other popular brands through a strong network of more than 600 independent wholesalers. Anheuser-Busch has also had success as a major manufacturer of aluminum…

1. Identification of case study journal article: The case study journal article that was selected for this assignment is: “An analysis of the freshman alcohol abuse program”. 2. Social Change Initiative overview: Social change initiative is nothing but steps taken or program started in order to bring change among the people, society and their behaviour. The social change initiative that was discussed in the selected journal was to reduce the BAC (Blood Alcohol Consumption) levels among the…

Budweiser is a well renowned beer company. It was introduces in 1876 by Carl Conrad & Co. St Louis, Missouri. Budweiser has become one of the highest selling beers in the U.S. and also in 80 markets across different countries. Budweiser is composed of 30% rice in addition hops and barley malt. The beer also contains 5% of alcohol by volume. Budweiser is very well known for their beer and their Super Bowl commercials during football season. The horse that is used in Budweiser commercials is…