Davidson College

What activities at Dirt Bikes create the most value? Dirt Bikes USA’s inbound logistics which include acquiring top of the line parts to create their off-roading bikes from within the US and around the globe, create the most value. A prime example of this is their Rotax engines which are from Austria, while their shock absorbers and headlights are from the US. Dirt Bikes USA custom builds all the frames of their bikes, which have become a trademark for the company. After assembling each bike,…

Harley-Davidson’s Business Strategy Harley-Davidson generates 88 percent of its revenues from a single business area, the Motorcycles and Related Products, making it a low-diversification strategy. From its emphasis on quality and customer experience, it appears to be using a focused differentiation strategy, targeting a narrow market of high-end customers who are willing to pay a premium price for its products (Hitt, Ireland, & Hoshisson, 2015). By targeting exclusively on the heavyweight…

When looking at the rivalry from competitors, Harley-Davidson is doing very well domestically, controlling nearly fifty percent of the market share within the United States. In terms of their global positioning, Harley-Davidson has fared fairly well with a strong positioning in the Asia-Pacific market. In the European market however, larger motorcycles are not used as frequently as are smaller and more efficient bikes, leading to a lower market positioning. When analyzing the potential new…

Needless to say, they have a lot of competition that is sitting right on the shoulders of their brand. You have major competitors like Honda, Kawasaki, Suzuki, and Yamaha selling motorcycles that were a lot cheaper in price compared to those of Harley Davidson. All of the above competitors are part of the foreign market in reference to bikes that are known to be more lightweight than the heavy weights Harley’s. Harley took a slow start in engaging into that whole industry as a whole because once…

Harley-Davidson is recognized as one of the top five largest motorcycle manufacturers in the world. Founded by three brothers William, Arthur and Walter in 1903, Harley-Davidson has related its brand to a lifestyle of individuality, adventure and freedom. The goal of the organization was not just on selling a motorcycle, but to also sell an experience. Through its participation in Harley Owners’ Group (HOG), the organization created an opportunity to develop a relationship with consumers and…

Mountain Bikes Vs. Road Bikes Speeding down a trail or speeding down a road on a bike? What makes a mountain bike similar to a road bike or different? Is there any differences, an average person would ask. If taking the frames into consideration that's where the biggest differences come in. Even though they are both bikes, have two wheels and pedals, they are designed for completely different aspects. Mountain bikes are made to ride in the mountains, and road bikes are made to ride on the road…

Harley-Davidson Motorcycle Company As we all may or do know, there are a variety cars and motorcycles available to the American consumers to purchase, however, when it comes to touring motorcycles, the Harley-Davidson Motorcycle Company, (H-D.M.C.), has been the forerunner among all of the motorcycle companies, thereby, achieving the status of Cadillac of Motorcycles. In 1901, William “Bill” Harley was twenty one when he designed, in a small shed in his back yard, a blueprint of a small engine…

Harley-Davidson is a name any motorcycle enthusiast knows well. The company produces great bikes that range in purpose. When trying to find the best bike, there are four things that should be considered: parts costs, cost to own, price/depreciation, and performance. When looking at these aspects among just Harley-Davidson motorcycles, the Harley Roadster was the best. Although the Roadster is the best, all purpose Harley, when compared to the Honda CBR600rr, this American made motorcycle is…

Harley Davidson Motor Company is an American motorcycle manufacture of Harley Davidson motorbike since 1903 and most recently Buell. Harley Davidson up until 2006 had reported record sales and market share. However, the company is struggling to maintain its market share because of competition from other motorcycle company who are manufacturing affordable lightweight motorcycle targeting a younger population. Harley Davidson brand resonate well with an older more mature younger generation that is…

Harley-Davidson EFE Matrix Opportunities Weight Rating Weighted Score Use of computerized technology in vehicles while maintaining riders expectations about performance. 0.03 3 0.09 European and Asian market are becoming interested in chopper bikes - Harley-Davidson plans to grow business 50% of current annual volume. 0.03 4 0.12 US market demand for bikes is increasing - more women and interested in riding as well as new generations of riders are developing. 0.04 4 0.16 Business…