Database marketing

DELL has also invested substantially in building its IT infrastructure in order to create an advance and effective work place. Nonetheless, DELL also prepares its staffs to be IT oriented in performing their jobs, and this enables DELL to stay ahead of their competitors. As observed, DELL’s e-CRM strategies are closely in line with the model of CRM architecture frameworks, which was illustrated in Figure 2. The e-CRM strategy of DELL has begun with customer acquisition, value enhancement and…

within the field of media, marketing and communications, with a brief spell at the Highways Agency (now HE), including time as a BBC producer/broadcaster and manager at Inrix Media. At Inrix Media a large part of my work involved me liaising with the Police and Highways Agency to bring information from control rooms to the public via radio, web and mobile app. Most recently I held the post of Marketing Co-ordinator for a chain of 17 restaurants, and designed a marketing planner for the brand,…

At Garmin marketing and IT are aligned in establishing what types of solutions are needed to better impact the strategy for the business. Ultimately as a marketer you need to determine your strategy and process first before you are attempting to find technology to…

maintaining vital customer information and activity with the brand. This information needs to be managed properly so employees are able to communicate with customers like they are already familiar with them through the use of customer databases. The use of customer databases is necessary for returning customers to have a customizable experience that meets their needs without having to rehash information they already shared with the brand in previous interactions. This gives the customers a sense…

After reading this article I noticed the importance of the way an organization can create a sales pitch that will benefit the ticket sales. The process of selling tickets provides a welcoming feel for the consumer, which relates to their ability to allow the organization to create a relationship between the two. The benefit from generating a mutual bond with the consumer lets the organization to have a lifelong bond that maintains the sales process as a whole. The process of funneling customers…

waterproofed the backpack. I choose to distribute my product to the department store, which had the highest customer traffic for commuters compared to the other stores. I decided to spend large amounts of money on marketing and advertising to build my customer clientele. The marketing campaign message was classic and professional and was…

information answering service through SMS. Users are required to type their name, town and question, before receiving an answer in a few minutes. My brief typically entails analyzing our business strategies and helping the company realize its sales and marketing objectives. How long have you been in business? I joined the Bongo to spearhead its growth strategies. However, my interest in business management can be traced back to the University of New South Wales, where I was able to sharpen my…

firm is struggling because their main customer base of baby boomers are ageing, and with high threats from competitors such as Wal-Mart their future may lead to their potential failure due to their lack of targeting different market segments (Sec Database). Costco has two options that could eradicate the possibility for Costco’s downfall; merging with a market leader such as Wal-Mart to build a brand new name with combined strengths for synergy or the firm could build more retails to target a…

market scans is a valuable tool utilized by marketing departments in an organization. The five environmental forces that the assessment focuses on includes: economic, technological, social, competitive, and regulatory factors. Each one of the environmental forces must be assessed and views as one systemic machine, where all parts work in unison to achieve high performance. One organization that conducted a thorough assessment to develop a strategic marketing plan was the Rush University…

Organizational Objectives & Strategy ‘Planning’ is another marketing function that is required when managing the marking process. According to Armstrong, G., & Kotler, P. (2015), “ Marketing planning involves choosing marketing strategies that will help the company attain its overall strategic objectives” (p. 55). The success of an entity depends on how clear is it mission statement and the strategies used to accomplish the organizational goals. The marketing objectives set out what an entity…