Database marketing

Database Marketing and You As technology progresses, our consumer protection laws struggle to keep up with the new and invasive ways that companies and large corporations collect, analyze, and sell personal data extracted from the public. The NSA’s collection of data and tracking of digital activities has raised an increasing amount of concern from the public. However, many companies also utilize this unregulated type of data collection. Social media has created a new way for these companies to gain access to deeply personal information on almost everyone and has, therefore changed the data-mining game entirely. Now more than ever, it is important to share the truth about data-mining and database marketing so that people can take steps to…

Implementation Once the database had all the variables set up, Umbrella Gaming is allowed to input customer data and run tests. Real customer data is needed for accurate analysis results. Umbrella Gaming should strive to obtain accurate data through an individual’s registration process, and tracking of online information. From this point on, the company is able to use the database to achieve its marketing objectives. For instance, Umbrella Gaming could run a one sample t-test to see the average…

Before some of the advancements in technology, all records of information was saved and filed in cabinets for a specific amount of time before they were disposed of. Now most information will be kept within a database. A database is a group of records that comprise of people, places, or things. An example of a paper-based database is a telephone book. A telephone book has information of phone users in a specific location. Each user is listed by name, address and number. The listed…

According to Ewebarchitecture.com (n.d.), “MySQL can be integrated into a Web environment, and it supports C, Pearl, Java via the Java Database Connectivity API (JDBC), and Python programming.” There is a lot of flexibility with MySQL to work with these programming languages and can be used with Windows, Linux, and UNIX operating systems. MySQL is a client/server system in which software is installed on a computer to access the database on a server to save, modify, and query data. With MySQL,…

The scrum framework is created Jeff Sutherland and Ken Schwaber in the year 1993.The word ‘Scrum’ has been derived from a paper titled “The New Product Development Game” written by the thinkers Takeuchi and Nonaka.Scrum is often compared to the team of rugby due to the analogies of small teams working for a single objective. Scrum is one of the most popular agile development methodologies and one of the easiest transitions from the waterfall approach, since it’s typically requirements-driven…

This week we learned lots about the decomposition of our relations we are creating in the database as well how to make the relations into normal forms, which there are three normal forms. I learned that there can be data that is redundant and therefore not useful for the database. This data has no integrity and can be misplaced and even confuse how the data can be used and retrieved. This type of problem must be avoided. I had a hard time understanding how the breaking down of one relation into…

BA501 Overview of Business Intelligence Week 1 Assignment David Nagus Grantham University Professor Jackson May 6, 2015 I Introduction With any business with a database system there are bound to be changes and different metrics used in the decisions of running a business. These days almost all businesses have a computer system or network of computers that are interlinked. One aspect of a business is how they secure their network and who has access to data and who does not. On a almost…

The Case of Phar-Mor Inc Read “The Case of Phar-Mor Inc.” which can be accessed through the DeVry online library. In 3-4 pages (12-pt type, double-spaced) summarize the case and answer the following questions: 1. Could SOX have prevented the Phar-Mor fraud? How? Which specific sections of SOX? The appropriate response is begging to be proven wrong because the degree that Phar-Mor went to conceal the extortion it might have taken quite a while still to reveal it notwithstanding, over the…

1.2.1 Studying Server Consolidation Server consolidation is an approach to the capable usage of computer server sources in order to reduce the total number of servers or server location that an organization needs. The practice was developed in reply to the problem of “server sprawl,” a position in which several under-utilized servers take up more space and consume more sources than can be acceptable by their workload. SERVER PRODUCT ARCHITECTURE A few definitions provide a good starting point.…

CRUD – Defining Information Ownership When developing and implementing a relational database, defining the information and users of the system enable definition of the business rules defining the components of the database management system. An example can be evaluated through the use of a CRUD – create, retrieve, update and delete – matrix as it relates to student information and the individuals or departments related to the school that may require access. The resulting model will be used to…