Daimler-Benz

No other car turns heads and creates excitement as much as a Rolls-Royce. They are a rare sight on the roads, but they are out there, and in ever increasing numbers. The sale of these prestigious super-luxury vehicles has been growing steadily: Rolls-Royce Motor Cars reports record sales during the last year. Mr. Rolls and Mr. Royce The hundred-year history of Rolls-Royce exerts the same fascination as the car itself. Charles Rolls was a wealthy young aristocrat who developed a love for…

Automobiles have been around from as early as the 16th century and the invention cannot be attributed to any single individual. However, most historians agree that the first true automobile was constructed by Nicolas-Joseph Cugnot in 1769. Karl Benz was a pioneer in the industry with the introduction of the gasoline engine in 1885. Henry Ford revolutionized the industry with the invention of the assembly line, allowing the mass production of cars in a more efficient way. Americans Dominated the…

Introduction: In 1900, nobody would have thought that almost all of the future vehicles would be powered by a diesel engine. But one man, under the name of Rudolf Diesel, was determined to change the future of mechanics forever. Paragraph 1: Although he died in September of 1913, Diesel made a legacy for himself by being the first human to build and operate a working diesel engine, which would go on to power big trucks and diesel locomotives. On the crisp spring day of March 18, 1858, Rudolf…

When thinking of luxury sports cars that deliver plenty of power, Bentley and Mercedes- Benz may come to mind. However, the 2017 Cadillac CTS-V is one of the top contenders for best overall sports car. The CTS-V was introduced in 2009 and since then it has grown to be the fastest and most powerful production car in the 112-year history of General Motors' luxury division. Cadillac was founded in 1902 and has always strived to be one of the most luxurious car makes that can also compete with…

BMW: The Ultimate Driving Machine BMW produces vehicles that exceed the average customers’ expectations of luxury. With the slogan of, “The Ultimate Driving Machine,” BMW has become extremely popular both nationally and globally. BMW customers, the rich, with lavish lifestyles of luxurious collections, became loyal in between the 1980’s-1990’s when they introduced 3 series that were differentiated only by size. What about the consumer that couldn’t afford that type of luxury? This paper will…

Background 1931 saw Porsche as a company of design and engineering services which lead to its competitive edge. Porsche delivered and supported various car companies. Its founder Ferdinand Porsche saw great opportunities for this strategic unit. German Nazi leader Adolf Hitler changed Porsches dynamic from a design and engineering service to carmaker, due to the fact in 1934 he saw a market for a ‘peoples car’ or ‘Volkswagen’. Porsche may not have realised that move would be the start to a new…

Electric cars versus Gas powered cars Cars are an important part of the human life. It is used for everyday tasks such as commuting to work, school, and events. Humans love to find the fastest, most cost-effective ways to get a job done. Even though the job gets done faster doesn’t mean it 's the most ethical way being done. At the time of the Industrial Revolution is when advanced machinery and mechanics were introduced into society. Creating the need to have better transport for…

Ford Company The Ford Motor Company is an American company that was founded in 1903. The manufacture automobiles, trucks and offer different services around the world. They also have another brand of car that is called Lincoln brand names. Their services came from parts until maintenance in the different dealerships around the country, Ford headquartered is located in Dearborn, MI. They employ approximately 201,000 persons and have in operation sixty two plants around the globe. In 2016…

Product Portfolio Strategy Hyundai Hyundai has a wide range of cars in their vehicle line up. Their product line includes domestic cars, SUVs, Economical cars and Commercial vehicles. Cars include Centennial, Genesis, Genesis Coupe, Azera, Sonata, i40, i40 sedan, Elantra, Elantra Coupe, i30, i30 wagon, i30 3DR , Veloster, Veloster turbo, Accent, Accent 5DR, ix20, i20 5DR, i20 3DR, HB20, Grand i10, New Generation i10 and Eon. The SUV models are Grand Santa Fe, Santa Fe and Tucson. The Economy…

Baby Boomers are the generation with the largest discretionary income which makes them today's largest consumer of luxury products. The luxury car brands preferred by Baby Boomers are Mercedes-Benz and Porsche, while Millennial prefer Mercedes-Benz and Tesla. Millennial habits are forcing luxury brands to change their offerings from simple products to technology-driven interactive experiences. Overview The concept of luxury and what is perceived as a premium brand varies from generation to…