Daimler-Benz

I am not quite sure yet what it is that I can do there as a computer engineer but I would surely like to find out. My goal is to someday work for a big car company such as Mercedes Benz or BMW. There are many different career paths that can be taken as a computer engineer/scientist. Each one of these choices pits you with a number of challenges that must be overcome before you can be successful. The biggest challenge for many engineers…

What’s the purpose of an ad? Is the purpose of an advertisement to persuade us into buying a product that is shown to us? Well, the purpose of the 1967 BMW ad was to persuade the audience to buy a two door sedan. This ad reveals a lot about that era and the society. We learn a lot about the culture by analyzing the ad that is being displayed that persuades the audience to buy a luxurious car. BMW was started in 1917 as an aircraft manufacturer. BMW is a German company which its headquarters is…

Porsche Macan- Indonesia Introduction: After serving the military for couple of years, the brand started its in house production with the launch of its first vehicle “Porsche 356”. Since then the brand has not stepped back and gained laurels by manufacturing some of the prestigious cars of the era. With the success of the Cayenne under the SUV roof top, the brand is out with a new model under the same segment- Porsche Macan. Introduced at the 2013 Los Angeles Auto Show and the 2013 Tokyo Motor…

Volvo is a Swedish vehicle company that was established in 1927. Its headquarters is located in Hisingen, Gothenburg. It started initially as a subsidiary of a ball bearing manufacturer but eventually moved on to produce automobiles. Volvo manufactures and markets in SUVs, station wagons and sedans. The largest markets of Volvo would be Sweden, the United States, China and other countries in the European Union. Volvo is well-known for its emphasis for safety in cars as well as its unique and…

Porsche Panamera- Indonesia Introduction Porsche Panamera is a luxury sedan car from the German manufacturer. This car shares its looks with the Carrera sports cars and looks like its revamped version. The internal assembly of this car is quite different to that of Carrera and it is meant for street drives and highway cruising. This car is visible on roads since 2009 and is been manufactured at the Home country and then exported world wide. The V-6 engine is fixed at the front end of the car…

INTRODUCTION: ABOUT THE COMPANY AND IT'S PRODUCT: The point that has been decided for the undertaking is identified with the auto business i.e. to research the business systems of BMW. BMW is the main premium auto maker on the planet. BMW is an assembling organization in Germany known for its reality class autos and motorcycles, and it is additionally one of the universes most conspicuous and appreciated brands. Known for its dependability and quality workmanship, the organization sold more…

Ferrari is an international auto mobile company based in Italy, Maranello the place where the founder Enzo Ferrari was raised and started the production of these luxurious cars. It has been established in the late 1940s, that very same year Enzo Ferrari drove the very first model of a Ferrari car, 125 S out onto the roads. That very same year Ferrari also took part in Formula 1 racing, with their very own car instead of the Alfa Romeo that they used to race with, and has ever since conquered…

employees currently working in BMW worldwide, 4,700 apprentices and 115 numbers of nationalities working together in Germany the head quarter. The major competitor of BMW is Audi and Mercedes-Benz with the same concept of luxury vehicles and exclusive brand image. Audi is technology focus and Mercedes-Benz is performance based. BMW had the core factors in order to be the leader of Germany vehicles factory leader is based…

1.0.Introduction: With the development of technology, the living standard is getting better so that people look forward to owning better consumer goods, for example, car. The price range of car is widely for the purpose of suiting for people in different social hierarchies, but they would like to purchase luxury cars as a symbol of social status. Taking Jack, one of my friends as a notable example, he started to take a loan to purchase a car when he get promoted because he thinks he is not the…

In 2011, a commercial aired during the Super Bowl whose catch phrase was “Imported from Detroit”. The auto industry was raised in Detroit and had recently fallen on hard times, which included a bailout in 2009. Detroit had seen better days; Chrysler had seen better days. In the downward spiral that the industry seems to be heading, Chrysler found a way to stand out. It featured Marshall Mathers III, better known as Eminem driving the new Chrysler 200 through the city of Detroit, which just…