Customer equity

VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…

ATVI (Activision Blizzard) When I first started trading, I decided to buy 500 ATVI shares for $49.06 per stock. Now, the last price is $53.99, resulting in a significant increase of +$4.93 per share. I bought Activision Blizzard because of its popular game, Overwatch, which released in 2016. This game has been hailed as the best game of its year. Recently, the game had released new and free content for Overwatch and my profits have been rising ever since. There was so much commotion and joy from…

February 7, the company’s shares fell nearly 1%. This outcome seemed to constrain by Hulu equity affiliate losses, further investment at BamTech, higher TV programming costs, and revenue recognition timing at consumer…

without saying that brand equity will rise as brand loyalty increases, brand name awareness increases, perceived quality increases, brand associations become stronger and the number of brand-related proprietary assets increase. The model also provides insight into the criteria that indicate to what degree actual value is created with both consumer and company due the pursued branding policy. David Aaker’s Brand Equity Model defines the five following brand equity components. 1. Brand…

LA TROBE VENTURE CAPITAL PROGRAM La Trobe University’s envisions itself as being one of the top 300 schools internationally. To do this, it needs to improve on some aspects of its business to get a higher score from international university ranking publishers. One of the most influential publishers is the British Quacquarelli Symonds, issuer of the QS World University Rankings. The university’s QS world rank is in a steady decline from its 205th rank in 2007 to its current rank which sits just…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

In a traditional approach of brand loyalty usage is studied through frequencies of purchasing, the legitimacy and utility of needs. The behavioural perspective on this concept needs an interdisciplinary approach. The relation of brand with its customers surpasses marketing and psychological theories. It arouses emotional state of unicity, trust, loyalty, so one must love a brand in order to become a lovemark. That means it is endowed with emotion - this is the ingredient of two states of spirit…

the retail stores that have online access operations Five Below 10K, (2016). Target Market Five Below is a unique retail store. In my opinion, the logo speaks volume about the store. Five Below is a very catchy logo. It would draw me in as a customer if I can by products for WEEK FIVE…

Nordstrom keeps its “competitive advantage” by providing top-quality customer service, premium selection of fashion brands, which gives the company high brand equity and reputation as being hailed as one of the best fashion retail stores nationwide. Nordstrom offers skillful pricing of inventory that gives Nordstrom a competitive advantage. This gives the women’s clothing category a leg up while stores women’s clothing category, while stores like Wal-Mart and JC Penney’s that use EDLP pricing…

new products introduced as brand extensions are more likely to succeed. A brand extension can earn its own brand equity as well as contribute to the equity of the parent brand. For example, Apple’s iPhone has earned significant brand equity on its own and contributed to the equity of the Apple brand by clarifying brand meaning, enhancing Apple’s brand image and bringing new customers into the brand, as well as, increased market coverage. The iPhone is considered the most influential consumer…