Customer equity

According to the Case 3 analysis, Bernard Ebbers was viewed as a charismatic and responsible business leader and most people revere him. His influential figure and role in amalgamating and merging prominent telecommunications company including MCI was instrumental in maintaining a credible trust and accountability amongst key stakeholders. On the outskirts of WorldCom, his leadership style was visionary and was always leaning towards a positive course for the company and the community at large.…

Introduction Marketing is a subject that try to enhance the sells through different kind of method or strategy. Aims to achieve this goal, the company or marketer should know more about their target customers. Consumer behavior is the discipline that the company should focusing on. When people talk about marketing, they always find that it is all about numbers or economic analyzing method. Consumer behavior, however, is talking about psychologic and ideology of human rather than just emphases…

Quality is the first in the list of performance objectives because it's believed to be the most important. The basic definition of quality is that a product or service is supposed to be good enough to satisfy customers' needs. For example, Dabbawalas should simply deliver the cooked food from your home to your workplace before lunch time and deliver the empty lunch box back at your home as well. Speed means being fast and it mentions issues as the time required…

Introduction: AARP foundation is an affiliated charitable organisation of AARP and shares a common vision which states “A society in which everyone ages with dignity and purpose and in which the AARP Foundation helps people fulfil their goals and dreams. It was established in 1961 under Section 501(c)(3) of the Internal Revenue Code. The foundation boasts a membership base of more than 35 million members and is one of the most powerful lobbying groups in Washington. The foundation is headed by…

DANONE company background and the actual case DANONE is a multinational French food producer. It has several business lines: dairy products, water, and baby food. (DANONE Official Website) It is a popular, well-known company, and successful company which got 54th place in Forbes’ “Most valuable world's brands” (Forbes Official Website). Despite the company’s brilliant efforts, it also made mistakes and violated the law. One of the most graphic examples happened in 2008 in Los…

The dining room is one of the most imperative places in your abode. You can have a decent dining room that is skillfully designed and positioned but you might be disenchanted by the dinning set if you are not ardent when purchasing dining room furniture. One of the reasons why the dining room shows up as an exceptional place is because maximum of the family get-togethers are carried out in the dining room and the dinner is time for every member of the household to be there. You consequently…

Introduction The best way to analyze a business strategy is to have complete knowledge of the markets in which it is being applied. A producer should know whether his strategy will reap under a perfectly competitive market, monopoly or a monopolistic competition. Product differentiation is always a good idea as it provides the producer with a slight edge over the competitors hence increasing his profit margins. Generally product differentiation is mostly effective in a monopolistic competitive…

growing industry today in any part of the world. It is one of the industries which produce the most evolving and innovative products to suit the customer needs and desires. We have products ranging from raw food to ready to eat packs and cold storage to hot storage. Food Industry always thrives to lower the costs due to heavy competition and easily lost customer satisfaction. In such a scenario it is always essential to maintain the best possible relationship between the partners in food…

Marketing geniuses in recent times have engaged in much debate about the effectiveness of traditional and digital marketing. Both methods have their respective advantages and disadvantages, and choosing a form of marketing is often down to individual choice. Traditional marketing may be more expensive, but definitely achieves its results. On the other hand, digital market is less expensive and incredibly easy if you have the right digital marketing platform. So it can be quite hard placing a…

1. Describe the three key scenes, events, or individuals that stood out to in the selection. The first individual that stood out was who the documentary was following, Basilio. He is only 14 years old and has been working in the mines since the age of 10. The second scene that stood out was when the family went school shopping and had to pay $45 for clothing and whatever the hair cuts cost as well. The third event that stood out was all the times the minors went to see the Tio. 2. Explain why…