Customer equity

services that are offered by the organization. Once a company achieves a target audience it allows them to determine when and where to target the market essentially. According to Mandy Porta, defining a target audience can be achieved by viewing the customer database, checking out the competition, analyze the product and services, choose demographics and psychographics, and evaluate the information.…

1. Henry Kravis is a successful businessman and an American billionaire. He is a cofounder of firm Kohlberg Kravis Roberts (KKR), a private equity firm with about $94.3 billion in asset in 2013. (Wikipedia) He was born in 1944 and his father was a successful petroleum engineer. He studied economics, moved to New York, and worked in finance field. He went back to school in 1967 and enrolled in Columbia’s MBA program. He began to join partners at Bear Steams with his cousin George Roberts in the…

“I was happy when Mr Modi spoke, he’s a great orator. I was depressed when I read the 40 page Action Plan,” says Ravi Kiran, the blunt speaking co-founder of Venture Nursery, an angel-backed start-up accelerator. Amidst the euphonious speech delivered by the Prime minister Narendra Modi at a New Delhi 's Vigyaan Bhawan for the Startup India workshop, there was also the existence of the thought obviating that maybe there is too much money chasing too few ideas. The Prime Minister divulged the…

Determinants of important antecedent to eWOM behavior in SNSs and its impact on brand image and purchase intention Abstract Keywords: Introduction Word-of-mouth (WOM) communication is generally acknowledged to play a considerable role in influencing and forming consumer attitudes and behavioral intentions (e.g. Chatterjee, 2001; Chevalier and Mayzlin, 2006; Herr et al., 1991; Kiecker and Cowles, 2001; Sen and Lerman, 2007; Smith and Vogt, 1995; Weinberger and Dillon, 1980; Xia and…

Brand is the "name, term, sign, symbol, design or a combination of them that identifies the goods or services of one seller from those of others and differentiates the goods from those of competitors. Brands are used in business, marketing, and advertising. Generally brands for me mean superior product performance that may provide enhanced benefits from using the product as compared to using a non-branded product. Brand has now become as a source of status symbol, using a branded product or…

active engagement we shall reach organizational goals. Branding In order for us to become a hit sensation we must brand our selves in order to maximize our growth. At Bean Here we must represent an environment that entices our customers to indulge. Not to be spendthrift. We want to brand and encompass everything we do as one. Not only our coffee brews and our delicious menu items, but also everything we have to offer. Ranging from our nightly events to our weekly…

How to Restore a Business Relationship Gone Sour Initiating, developing and managing a strategic partnership can be an immensely challenging endeavor; one that most business owners are simply not prepared to engage. With all of the effort that has to be invested into building the ideal strategic alliance, it is of the utmost importance to manage it effectively. Due to the intricate details that go into selecting the right partner and nurturing the relationship, it is recommended that business…

strategy will combine social networks and traditional methods. The slogan of the campaign is "go into the sensory wonderland". Spread the brand advertising on the electronic billboard while installing the sprayer on the billboard device, when the customer approaches the sensor range, the electronic screen will open the interactive mode. When the user scanning the QR code…

Q3 - OE_Strengths What do you see as Tullow’s particular strengths as an investment? "They have genuinely world-class, attractive assets which are – would be realizable, i.e. they could sell them if they needed to. Secondly, they have a very good track record of exploration and therefore there is the prospect that they will have success in the future again. They have a good support from the banking syndicates, which means that they have not been through quite as much pain as some of their peers…

With this mind, people would like to pay or purchase a luxury product to show other their rich. The psychology prompt customers get an extremely gratification through the consumption of luxury products. at the same time, they think that it is a symbol of their success. At the same time, the luxury brands organize their high-end clubs to serve their loyal customers, it makes customers who own the same wealth share the same value, in a sense, it’s great to meet their psychological…