Customer equity

and easy to perceive by customer. Stokes, 1985 state that brand awareness can build a good memory about a particular brand. It means that the brands always on the top of peoples mind. Brand awareness have a variety of importance to the organization. According to Aaker D, 1996, people's mind can be evaluate at various stages likes recognition, recall, top of mind, brand dominance which is they only call that particular brand and brand knowledge is what brand means to customer. Percy 1987, the…

their loyal and potential customers. For instance, Yelp and Foursquare are huge social medium platforms for retailers and restaurants to offer NBO to their customers. They can offers promotions or discounts to those who “checked in” to the restaurant or nearby places.…

witnessing many competing companies that are trying to convince buyers that they have the superior product. For example, Pepsi and Coke both create commercials that present their soda in the best way possible by using average, everyday people to allow the customer to see themselves drinking…

Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target patient group 4. Key marketing issue 5. Key opportunity 6. Product Innovation 7. Value proposition 8. Brand benefit pyramid 9. Conclusion Executive Summary: Dr. Reddy’s Laboratories is a multinational…

The first being that a true brand loyal customer will insist on repurchasing the brand and the repurchasing of the brand is therefore with a conscious and reflective behaviour caused by brand commitment. A spurious brand loyal consumer might repurchase the brand but is not committed to the brand…

According to Erfgen (2005), marketers have to find innovative and creative ways of meeting the everchanging tastes and preferences of the customers. In this era of intense competition, companies have resorted to celebrity endorsement advertisement to promote their products and build the necessary brand awareness with the bid to ensure the survival of their products and services. Celebrity endorsement…

Research Portfolio: The retrospective data gathered for this paper will be the foundation for the argument. The book and papers previously mentioned will serve a significant role in helping to gather information because they themselves are detailed and all contain a preponderance of further readings on the subject. The kind of information which I focused on was facts about the intentions of the LDDC and then reports on what they ended up producing. Also, I used reports of other gentrified areas…

Final Project Part 3 As of April 27 the current value of the 1,000 shares of Apple stock is $143,680. Apple stock price was at $2.19 25 years ago which extended a total value of $2,190 (AAPL, n.d.). This ultimately means that the 25 year return on 1,000 shares of Apple stock is roughly $4,725%. If there were EE savings bonds sold, the payout would be $119,588, compared to the value of the bond if kept until maturity of $143,680. The prize for selling a combination of stocks and bonds is that it…

As stated by Disley (2009), individuals are concerned with maintaining equity or fairness in their situations. When dealing with equity, it is very subjected to each individual. What one person finds as easy, another person may find as hard. In the example above, when polled, one team found that group A was the hard team and the other team that group…

solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market share ate in to the earlier undisputed market share of the global brand, which was termed as hugely expensive brands as customers shifted to controlled shopping behavior. This was a great opportunity of YG and it really cashed in on the fact that it could…