Customer attrition

The mobile market is a highly competitive one, where Spark dukes it out with 2degrees and Vodafone. It suffers from high churn, where a proportion of customers regularly switch to follow the best offers in market. For example at the time of launching this campaign, 40% of Spark’s mobile customers churned annually. In large part this was because telcos generally find it difficult to truly differentiate at a product level. Lower the price of a plan or increase the data allowance to a plan, and Vodafone and 2degrees would match with their equivalent plan in hours. Creating sustainable differentiation was extremely hard at the product level. Consequently there was lots of excitement internally when Spark first partnered with Spotify, a music…

Effects on Intelligence of Learning a Second Language as a Child Introduction: Learning a second language in early childhood reaps many benefits for intelligence. While Learning learning a second language at any time in one’s life brings benefits, but learning a second language early in life can be is even more beneficial for not only mental strength but also health. “Mapping the Bilingual Brain” by Chris Berube led me to this research question be interested in bilingualism and wonder what…

While reading The Things They Carried, I had a lot of comments to make about the style of writing, the stories O’Brien chose to recreate, and his meaning behind the writing. I have never read a book similar to The Things They Carried, and I doubt I ever will. O’Brien is unique in the way he combined nonfiction with fiction and differentiated between the two. He told the reader a lie, and then called his own bluff. This is something I admire in a writer; the ability to be both completely honest…

Imagine a world where everyone had a common language they could speak to each other with. Imagine a word where hate crimes could be easily avoided by simply speaking the same language. Imagine conflicts that could have been avoided if we had similar ways of looking at the world. While dying languages are a good source of history, we should not save dying languages they build a barrier between us and would eventually be a waste of time. The foremost function of languages is to communicate ideas.…

Even a century long time after his death, Wilfred Owen is still famous for his war poetry written during World War 1. In his poem, Owen uses various language techniques to vividly illustrate the horrendous reality of the war. Hence, he communicates his own anti-war feelings implied beneath his techniques. However, although he is now known as an anti-war poet, for once, he had been a naive boy, who had volunteered to fight in war. At first, he was thrilled to fight for one’s country. But soon,…

In chapter 8 it discussed a reason why we have to teach a balanced bilingual curriculum in the classroom. The textbook “Foundations of Bilingual Education and Bilingualism” by Colin Baker expressed the cognitive theories of bilingualism and the curriculum. There are three theories that make up the cognitive theories for bilingualism; The Balance Theory, The Iceberg Analogy, and The Thresholds Theory. Within the Iceberg Analogy it broke town the 6 parts of the Common Underlying Proficiency. Also…

Soldiers face many things throughout the war, not just the fighting; terrible sights, agonizing pain, hunger, fatigue, and they also face a battle with their own mind. Each war brings its own conflicts. The similarities in the hardships that soldiers faced in the Vietnam war and World War I is immense. The two wars differentiae as well. They faced many of the same struggles; harsh weather conditions, scarce amounts of foods, protection, and post-war distress symptoms. The soldiers face constant…

In this assignment we will discuss the concept of one to one marketing. We will investigate the steps a business needs to take to engage its customers with one to one marketing. What is One-to-One Marketing? According to Tanner, J., & Raymond, M. (2010, February 1) the concept of One-to-One was proposed by Don Peppers and Martha Rogers in their book called- The One to One Future. The book discusses what the world would be like after Mass Marketing ended. One to One marketing simply put is a…

and how many customers were assisted in a given length of time. This helps management quantify how accessible the company’s service is to customers who call in. Here are seven methods to help you make sure the service level of your inbound call center is high. 1. Manage agents to increase their schedule adherence To ensure that there are enough agents to handle the amount of calls that come in, you need to impress upon the agents the importance of coming to work on time and being at their…

Like the given case, customers feel bad when companies service is not good to them. How to survive and achieve sustainable success continuously in this changing world? The EFQM Excellence Model has the solution. The answer is "doing your best or Excellence," EFQM also present concepts "Leaders have to have the vision, embrace change, and create a work environment as faster than the environmental changes. The organizations have to achieve outstanding results. Repeated for this cycle will create…