Cuisine of the Southwestern United States

Emeril with her out-going personality, but she also gives off a sort of home-like and comfortable feeling because of her Southern hospitality. These characteristics of Paula are strongly displayed in her television programs and on her website, which states, “In Paula Deen’s kitchen, no one is a stranger and she likes to keep it that way” (“Paula Deen”). As the author of 14 cookbooks with each selling more than 8,000,000, she has received multiple awards for her traditional home-styled Southern…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…