Crossing the Chasm

The phrase “Crossing the chasm” comes from a book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream costumers” by Geoffrey Moore which is a marketing strategy book. The book describes the marketing strategy of high tech products and states that the marketing for high tech products needs another marketing strategy than traditional products. Entrepreneurs need to find out the market segments in the technology adoption life cycle and should develop a strategy to move from the early adopter segment to the early majority. Companies cannot go straight from the early adopters to the early majority because there is a gap, a so-called chasm. This gap is between the early market, consisting of a small group of enthusiasts,…

Diffusion of Innovation Theory Diffusion of Innovation is a theory that examines the change in the groups behavior over time and clarifies how new ideas are spread through the organization. This theory is a theoretical framework that is useful when figuring out when to choose new clinical guidelines and was created by Everett Rogers. Rogers states that there are five cardinal components that impact the expansion and adoption of an innovation: relative advantage, compatibility, complexity,…

previous section Tull refuses to risk sending his mules across since he doesn’t wish to lose them. The section opens by Anse talking to Tull about not taking his mules across the water and saying that it was alright that he didn’t risk it. Anse says “It aint your dead; I am not blaming you,” . This shows that Anse doesn’t blame Tull for not lending his mules because he wasn’t related to Addie, so Tull doesn’t have to risk sending his mules across like the Bundrens have to do. As Tull continues…

Many aspects of life would not be available and as easily accessible without the inventions of the men and women who came before us. Life with out innovation and inventions would have us still living in a time of hunting and gathering and with out the ability to settle down in one area due to lack of food. One inventor who created two items that some fail to recognize as vastly important to life as we know it is Garrett Morgan. During his life, Garret Morgan created a breathing device we have…

These cross walks were clearly marked to drivers and pedestrians with white lines and yellow crossing signs. Vehicles were considered to have “stopped” when they approached but did not cross a crosswalk when a pedestrian was on the first 85% of the crosswalk (no more than approximately two white lines from the end). Vehicles that were “not stopped” approached and crossed the lines of the crosswalk while a pedestrian was on the crosswalk and no more than 85% of the way across. Pedestrians were…

Approximately 260 feet east of the crosswalk, there is a yellow pedestrian crossing sign, posted on the north shoulder of Fletcher Avenue. Approximately 157 feet east of the area of impact, there are white reflective roadway markings in both westbound lanes, indicating a pedestrian crossing. Approximately 44 feet east of the crosswalk, there is white, reflective stopbar across both westbound traffic lanes. Parallel with the east crosswalk line, on the north shoulder Fletcher Avenue as well as…

When walking to and from the bus stop it’s important to know what’s going on around you at all times. The Bee offers the following pedestrian safety tips to help keep you safe around bus stops. Make yourself visible to drivers at all times, especially at night, during dusk or dawn and in inclement weather. Wear lightly colored or reflective clothing at night and brightly colored clothing during the day. Stay in well-lit areas, especially when crossing the street. Make eye contact with…

Crossing a railroad track is necessary and needs to be done safely. To do this, first, look for railroad crossing signs. There are signs on the road the sign is yellow and has an “X” with two black R’s. Coming to a railroad crossing stop like if you were to stop at a stop sign. Then, look both ways to make sure it is safe to cross. When you see flashing lights this means to stop. Usually there will be a gate and when that gate comes down do not try to pass. It is illegal to try and bypass a…

Etse Lossou 10424363 Topic: Impact of Traffic Congestion on Commuters; a case study of Accra-Kasoa Road Literature Review Road Traffic congestion has always been a major problem all over the world. Both the developed and developing countries are battling with the problem but with different degree of commitment. On the 14 of October 2014, a study from INRIX and the Centre for Economics and Business Research (Cebr) revealed that the total cumulative cost of congestion in the UK’s economy is…

wheelchairs, or strollers are the most vulnerable of those who use roads. For this reason, they should be very well protected. A total of 4,735 pedestrians were killed in traffic deaths in 2013, 2 and more than 156,000 were treated in emergency departments for nonfatal injuries. With numbers like these, it is critical to understand the risks and learn how to stay safe.(Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs, March 2016) A woman was…