with Festa Senjuang as known as "Feast of Saint John" and ended with Festa San Pedro which also known as "Feast of Saint Peter". There are many visitors from Malaysia and abroad attend this festival too. Nowadays, the Kristang community still has cultural and semantic progression with Portugal, exceptionally with the Minho district, where many colonists migrated. The Kristang, which is known as the Portuguese community held church services in Portuguese. The reduction of the population of…
“There are five different concepts of marketing. Each concept varying in the function that they deal with. As the market changes, so do the concepts of marketing.” (Hose 2017) There is production concept, selling concept, marketing concept, and societal marketing concept. Production concept is when consumers prefer products that are widely available and inexpensive. Geoffrey B. Small takes what his customers want in mind. They want to buy products from someone who is concerned with the…
society. From Tylor’s definition of ‘culture’, it is evident that culture holds mental capabilities such as thoughts, behavior such as actions, and it can be learned and shared. Culture, as a whole, is co-exists within an individual in a group (i.g. cultural society) , and it can be debated about to find the ‘ultimate truth’. Tylor agrees that individuals are homogeneous with similar values and practices in order to function within a ‘cultured’ societal institution. Culture is learned and…
Debates surrounding linguistic, social and cultural identity have been central issues for individuals who have crossed national, geographical or linguistic borders. As the world diverges into homogeneity, people tend to question their own place in the world. Globalization changing experiences of work and social life leads to new perceptions of the self. Throughout the book “Language and Globalization” by Maryam Borjian, many authors struggle with their own cultural identity due to their…
translation It is a well-known fact that in order to obtain a perfect translation, one must go beyond the superficial meaning of the words. And is very important to extract what the words mean in a particular situation according to the cultural context. Considering the cultural element helps us understand that the translator is not only person involved in the translation process, he also gives us a new culture with another way of thinking, deep understanding the culture of another nations. For…
Acceptance: 1) The action of consenting to receive or undertake something offered. 2) The action or process of being received as adequate or suitable, typically to be admitted into a group. However, many connotate acceptance much differently. The popular opinion of acceptance, however, is when one emotionally acknowledges the importance or significance of someone or something. In his short story “The Jacket,” Gary Soto writes about the period of a boy’s life when he receives an ugly, “day-old…
Cross-cultural psychology has been used in the comprehension of people and development by increasing the generality of their exposures and experiences hence providing a broader base of reporting the effects of experiences on development. However, there have been difficulties in isolation of independent variables and ambiguities in interpreting the dependent variables. Further, cross-cultural psychology has contributed in the processes of examining the relations between culturally organized…
JAPAN Meetings usually take place for only one of three reasons: to build rapport, exchange information or confirm previously made decisions. Decisions are rarely made in a meeting. The Japanese are very detail orientated. Expect lots of questions, be sure to have the answers as the failure to do so will look unprofessional. Be sure to bring as much information as possible, in writing, on your company, service, product or proposal. Meeting Protocols:- One should wait to be introduced. It can…
It is difficult to comprehend a society or culture when one has little to no knowledge of it. A lack of understanding intercultural communication can mean that an individual can have a narrow-minded perception of the world. It can cause messages to be inaccurately portrayed and lead to various forms of stereotyping. It can lead to the identification of groups or individuals as something they may not necessarily be. Stereotyping today continues to be alive and active. The film depicts strong…
Cultural competency is defined as a, “recognized and popular approach to improving the provision of health care to racial/ethnic minority groups in the community with the aim of reducing racial/ ethnic health disparities” (Truong, n.d., para 1). Cultural competency for an organization means, “creating practices and policies that will make services more accessible to diverse populations, and that provide for appropriate and effective services in cross-cultural situations” (Olsen, Bhattacharya &…