Unit Title: Introduction to Medical Tourism Structure: Medical Tourism or Health Tourism refers to the travel of people to another country for receiving medical treatment in that country. In the past, people from developing countries travelled to developed countries for treatments that were either not available or were not of the required standards in their own countries. Although this pattern still continues, the trend in recent years is for people from the developed countries to travel to the…
The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they…
What is biodiversity? Introduction Biodiversity is defined as the variety of life on Earth at all its levels and includes genes to ecosystems, as well as the ecological and evolutionary processes that sustain it (Cardinale, 2012). The Earth’s biodiversity has long been a source of wonderment and scientific curiosity, but is increasingly becoming a source of concern. The sheer diversity of life is of inestimable value. Biodiversity has a number of functions on Earth, from providing a foundation…
Social Sci., 6 (1): 99-112, 2010 assumptions provides good support for the use of qualitative methods. To that end, some writers have argued that assumptions can be so deeply embedded that only a complex interactive process of joint inquiry between insiders and outsiders can bring them to the surface (Schein, 1984). Clearly this kind of interactive probing is essential for less visible manifestations of culture. Such observations led some to conclude that as the elements of culture become more…
He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…
In addition, some of our ingredients, such as aspartame, acesulfame potassium, sucralose, saccharin and ascorbic acid, as well as some of the packaging containers, such as aluminum cans, are available from a limited number of suppliers, some of which are located in countries experiencing political or other risks. We cannot assure you that we and our bottling partners will be able to maintain favorable arrangements and relationships with these suppliers. The citrus industry is subject to the…