Cossacks

Two courses of action, it was argued, were required. First, crypto-Judaism could only be overcome by the introduction of an Inquisition; second, Jewish influence over the conversos could only be overcome by their expulsion. These ideas, adumbrated in works such as Alonso de Espina's Fortalitium Fidei, continued to gain ground, and on 27 September 1480 the Catholic Monarchs appointed Inquisitors in Castile who began their work in Seville shortly after (1481). Conversos, often subjected to torture…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…