Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
institutions, family, peers and media (Galambos, 2004), and thus the adolescent will clarify for himself or herself the gender role as constructed by the society that he or she belongs to. According to Bierie & Bingham (1994), gender identity is at the core of identity and it equals the acceptance of biological sex. They further argue that the childbearing role is part of female identity, i.e. becoming nurturing and helping. Therefore, values and beliefs held by girls, their goals and behaviours…
"Well, use your head, son," he said, smiling. Which really meant, "That's all I'm going to tell you," or "I don't know the answer, so don't embarrass me." A Partnership Is Formed The next morning, I told my best friend, Mike, what my dad had said. As best I could tell, Mike and I were the only poor kids in this school. Mike was like me in that he was in this school by a twist of fate. Someone had drawn a jog in the line for the school district, and we wound up in school with the rich kids. We…