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    small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell. But they haven’t let definitions stop them joining the marketing push with new products labelled as craft whiskeys, vodkas and bourbons. The American Distilling Institute determines that a craft distillery must not have more than 25% ownership by an alcoholic beverage company…

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    It’s said that whiskey is for drinking and water is for fighting, but the site of the old Dowling Brothers distillery in Burgin has seen its share of battles over the years. 1871 to 1920: The Moores and the Dowlings The original D.L. Moore Distillery predates the establishment of Burgin by three years. Moore built the distillery in 1871 on the Shawnee River, according to Sam Cecil, author of “Bourbon: The Evolution of Kentucky Whiskey.” Moore’s distillery was the driving force behind the…

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    Craft Beer Industry

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    This article examines the growth of the craft beer industry and it’s effect on other aspects of the community. The number of breweries in the U.S. has increased overall in the last couple years and is becoming evident in Nebraska. The author, Cole Epley, interviewed Ryan Penke, a small business owner in Omaha who started delivering beer to local business with one truck. After joining an agreement with Zipline Brewery in 2012, he now has nine employees who run two delivery trucks multiple times a…

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    Budweiser Marketing Mix

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    for this product are 0 grams of Fat, 40 mg of Sodium, 36 grams of Carbohydrate, 2g of Sugar, and 1 gram of Protein per can (Fleming, 2016). Price Budweiser Prohibition Brew- 12 pack of cans Budweiser- 8 pack of cans Budweiser- 12 pack of bottles Bud Light- 8 pack of cans Bud Light- 12 pack of bottles Price($) 20.33 19.79 26.19 19.79 26.19 Amount (ml) 355 per can 355 per can 341 per bottle 355 per can 341 per bottle Price per ml ($/ml)* 0.0048 0.0070 0.0064 0.0070 0.0064 (Source: NLC, 2012)…

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    Companies can gain an edge on the competition by truly understanding their customers. Even firms that are experiencing sluggish sales or scandal can utilize social media to access consumer knowledge and aid in product development. On December 16, 2009, just shy of Domino’s Pizza 50th birthday, the pizza chain introduced a new and improved pizza. Russell Weiner the chief marketing officer for Domino’s Pizza announced in a press release that “To us, it’s as big as McDonald’s changing the Big…

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    Bottled Beer

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    Beer is defined as the alcoholic beverage obtained through the yeast fermentation of malted cereals with added hops [1]. Quality factors are extremely important to take into account in beer production due to the fact that consumers preferences have been constantly changing and, nowadays, they are demanding more premium products [2]. Amongst the most significant quality components to focus on are the visual attributes such as foam stability, foam texture which is given by the bubbles size, colour…

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    In turn it decreases the costs for eh company, but also take into consideration the environment ("Bioelectric Wastewater Treatment for Clean Water and a Better Environment") EcoVolt reduces the amount of carbon dioxide as well as other waste product that enter the atmosphere by converting it to methane. Due to this The Bear Republic Brewing Company will save 4000 metric tons of carbon dioxide from harming the atmosphere because EcoVolt converts…

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    Fermentation has been used by mankind for centuries to make useful products such as cheese, breads, yogurts and alcohol beverages. During fermentation, some strains of yeast decompose sugars to derive energy, and in the process they produce ethanol as a waste product. When bread dough is being made, yeast is added to make dough rise. This occurs because the yeast ferments sugar releasing carbon dioxide which causes the dough to rise and creates holes in the bread. This carbon dioxide released…

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    Analysis While there are many similarities between large beer producers and smaller craft breweries, the content of this report will focus attention solely on the craft brewing market. Within the topics below, I will give an overview of external factors that have an impact on the Boston Beer Company. Economy In 2012, the craft brewing industry as a whole earned $10 billion in revenue; and increase of 32% over the previous year (Goddard, 2016). By 2014, the volume share for craft brewers…

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    MMBC Case Analysis Company introduction and Reasons to enter in light beer market The company was founded in 1925 by Guntar Prangel. Mountain Man Lager has a strong market presence in East Central America. This brand has been popular from last 50 years. The main customers are blur collared males in the age group of 45 plus. The company has got many awards and recognition i.e. best known regional beer with an unaided response of 67% from state adult population. The company also won best bear…

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